BURLINGTON, Vt., Feb. 2, 2021 /PRNewswire/ — Dealer.com unveils new innovations at the 2021 virtual NADA show to help dealerships inspire more successful conversations in more places, with its end-to-end digital marketing solution backed by extraordinary knowledge of the consumer. From Connected Video advertising and holistic reputation management to digital storefront experiences and digital retailing—Dealer.com leads with superior technology, thoughtful customer experiences, and a comprehensive digital marketing strategy that helps drive sales.
Current market conditions demand an agile approach, and strategies misaligned with consumer expectations can lead to inefficient marketing spend and insufficient results. By bringing the best of the dealership to wherever consumers browse, shop, or buy online, dealerships can engage with shoppers on their terms, resulting in confidence and transparency during the process. With more customized, coordinated outreach across all digital touchpoints, dealerships can influence how quickly shoppers find the right vehicle and that connection leads to higher conversion. Dealer.com turns data into digital marketing that works, and powers personalized consumer experiences from anywhere.
“Consumers have extremely high expectations when it comes to their shopping experience, and we’ve heard from many of our dealer groups that they want to offer a differentiated experience and start having more meaningful conversations with their customers,” said Bob George, associate vice president of products for Dealer.com. “We are able to provide solutions to problems dealers don’t even know they have. We’re giving dealers the tools to create more of a dialogue with a continuous customer experience that starts with strong targeting and ends with a tailored, one-on-one experience.”
Dealer.com’s latest innovations include:
“The Dealer.com platform enables me to visualize the general goal of helping customers find what they need, where they need it, as quickly and hassle-free as possible,” Scott Shepherd, Internet Manager, eCommerce and Marketing Director for Classic Cadillac of Atlanta and Cadillac of Birmingham. “I always feel like progress is being made on my website, whether it is changes we’ve set into motion or new components, tools and formats that are being done by DDC, there is always forward thinking, positive change.”
Lead generating digital campaigns, combined with first-class customer service and digital marketing expertise, directly impact a dealer’s bottom line. To learn more about Dealer.com customized solutions The 2021 NADA Show will be held via a virtual experience February 9-11, 2021. To learn more about these new products and enhancements, visit Dealer.com at https://www.coxautoinc.com/experience/ddc.
About Dealer.com
Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement, delivering over 43M unique visitors monthly across 15,000 plus Dealer.com websites. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using vehicles easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of nearly $20 billion. www.coxautoinc.com
SOURCE Dealer.com
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