The world of marketing transformed with the internet and these newfound characteristics are constantly evolving. Prior to the world wide web, marketing took the form of a targeted approach in certain geographic areas where business owners could make the most of their approach to find new customers. Unless you were already a global brand with deep pockets, the ability to acquire consumers was relegated to what you could afford. For many, this meant a specific campaign focused in specific geographical areas in order to get the best bang for their buck.

Along with the internet, social media changed marketing considerably helping to level the playing field for all business owners. The ability to reach global audiences with the push of a single button puts a premium on being able to navigate the online world while benefiting customer acquisitions for companies across the world. There are many reasons why digital marketing has proven to be superior to print despite its relatively short existence.

Audience

The ability to reach a far broader audience exists with digital marketing as opposed to print. Historically, print advertising has been limited to specific geographic regions but with digital marketing owners are able to put their product in front of people all across the globe.

Targeted 

In addition to reaching people on other continents, marketing personnel today can also target particular groups with their digital capabilities. By providing specific content to individuals who have shown interest in related products or activities, owners have significant influence over their marketing campaigns. 

Data

Digital marketing is also linked to a significant amount of data which only helps business owners understand what is working. Before, marketing campaigns were put out with hit or miss opportunities derived by future sales. While the bottom line remains a key component for success, individuals are now able to track which posts, ads, or campaigns are having the most impact and target their approach for optimum results.

Cost

The cost of digital ads versus print options are often significantly cheaper. Being able to reduce the marketing budget while improving focus with better results is something digital ads offer that is significantly better than their costly print counterparts.
Interactive

Print ads are often one-dimensional with consumers running across them, seeing them, and then either acting or not depending on their influence. With digital marketing, companies have the ability to create interactive advertisements helping draw in consumers and produce significant results.

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