Designing for your Target Audience – JMR Digital Marketing

08 Jul Designing for your Target Audience As marketing continues to be more and more competitive, especially digital advertising, the growing trend of personalization is helping businesses generate leads. If you are a business that has a very specific target audience, you can use design techniques to attract the consumers that are most likely going to buy your product through your logo, website, and marketing collateral. Other businesses with a wide variety of target audiences can create different campaigns with design specific personalization that appeals best to their target audience. This concept will increase your leads and influence purchases. People like to feel wanted and like they are given special attention. We like to relate to things and find meaning in it. This is why design can be so powerful in targeting segments and then influencing the decisions of those segment members. Are you more likely to click on an ad that has an image that looks like you? Or one that is 20 years older/younger than you? What about a website. Are you more likely to interact with a website with a traditional navigation, look, and feel? Or do you prefer a modern design with continuous scrolling? These are the kind of considerations marketers should keep in mind when personalizing their designs for their target audience. The best way to personalize for your target audience is research, surveys, and data analyzation. After digging into your data, whether that is from form submissions, email lists, or survey results, you can learn more about who your audience is, what they like, and how they might react to different kinds of personalization. This is key when determining how to design for specific campaigns, especially if you’re paying for a highly sought after segment. If you have one primary audience… say teens perhaps. You will also want to consider design personalization in your branding. You may want a fun logo with bright colors, as opposed to a modern corporate look. Your brand creative assets, messaging, and strategy should all be personalized based on this primary audience.