Be honest, how many times a day do you check your Facebook, Twitter, or Instagram feed? Chances are you’re checking your social media pages at least five times a day if not a whole lot more than that. Social media has been rocking our world for several years now and it’s more popular than ever. Currently at least 2.51 billion people around the globe are on social media and a good portion of them is your target demographic. And social media users are just sitting there, waiting for you to get their attention with something related to your business.

As you can imagine, there are nearly thousands of people that are awaiting your post. The new platforms and technological advances being created, a plethora of new opportunities consistently await you. The good news is that all you need to do is grab their attention so you can stay on their radar. To do this, you simply need a social media marketing strategy.

Starting your social media digital marketing

To kick things off you’ll need to open a social media account for your business. If you already have one, you might want to examine it again so you can update anything that’s changed.

Below is a simple guide designed to help you expand your digital marketing strategy through the use of social media. Keep in mind that when doing so, you should think of yourself as making a roadmap for a long journey to successful marketing – this is merely the process of doing so.

Step 1: Determine your business goals

In order to figure out where you’ll end up, you need to determine your goals. Much like a real-life road trip, you’ll have a difficult time getting to your destination if you don’t know where you’re going in the first place. Setting your goals should be the first step in creating your social media marketing plan because it will allow you to visualize your destination. If you and your team need to sit down and determine where you’d like to end up, be sure to take the time to do so.

To execute your business goals in an effective and beneficial manner, make sure your goals match your company’s mission and vision. Your goals should also comply with your current marketing strategies. So ask yourself, “What are your business’s overall needs?”

Now that you’ve thought about your company’s overall needs and goals for the future, you’re probably feeling quite accomplished. This is just the beginning. Addressing your business’s needs isn’t the end of your goal-setting session. When coming up with your goals, stay focused on measurable advanced metrics such as leads generated, web referrals, and conversion rates. Keep your goals specific, measurable, attainable, relevant, and time-bound (SMART) and you’ll be well on your way to creating a solid framework for achieving your goals.

If you have any questions regarding this or any other digital marketing topic, please reach out to us at [email protected]