More and more, clients are asking digital marketing agencies not only to craft their marketing campaigns, but also to develop the accompanying websites and applications. Even though many marketing firms don’t traditionally offer these services, being able to go the extra mile is increasingly important to winning your clients’ business.
Whether you’re looking to break into the development space or you’re struggling under the weight of too many development jobs, you’ve decided that you need a little help. You have two main options when it comes to finding a development partner: freelancers and dedicated development firms. In this article, we’ll discuss the pros and cons of each choice, so that you can come to a conclusion about which is right for your situation.
Our free guide covers everything you marketing agency needs to know about choosing the right development solution for you.
The Pros and Cons of a Development Firm
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Cons
The Pros and Cons of Freelancers
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Cons
Development Firms Vs. Freelancers: Which Is Better?
If you’re an agency breaking into the dev world, you’ll likely want to go with the safer, more cost-effective option of working with a development firm, since they’ll have experience if any issues should come up in the project. On the other hand, if you already have an in-house development team and you’re looking for someone with a specific skill set, then a freelancer is likely the wiser choice.
Freelancers can help you in a pinch and are great when you need a particular competency, but development companies offer more predictability and dependability. Ultimately, the choice between freelancers and development firms comes down to your personal preferences and your tolerance for risk. Make sure that you carefully assess your project roadmap and your own ability to contribute before making the final decision.
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