Digify GPs is an initiative developed by Digify Africa with STANLIB, as part of its social investment, launched in 2022.

The programme aims to upskill youth in the Northern Cape with in-demand skills they can use to access earning opportunities in digital marketing. Its objectives are to alleviate skills shortages by providing free quality education that supports meaningful youth participation in the digital economy.

This free digital marketing programme is aimed at unemployed youth aged 18-30 years and covers critical digital marketing skills such as:

• social media management
• content marketing
• paid advertising, and
• digital entrepreneurship.

“We are pleased to partner with STANLIB to deliver Digify GPs, an initiative created to address youth skills gaps in Kimberly. Our goal with Digify GPs is to impart sought-after skills that build young people’s capacity to connect to opportunities in digital industries,” says Qhakaza Mohare, chief operating officer of Digify Africa.

Digify GPs combines theoretical and practical training to build competency in various areas of digital marketing. Expert trainers will deliver the training over eight weeks through in-person and online sessions.

Participants will be tested through weekly assessments and get to work on live briefs to test their knowledge. At the end of their training, participants must write an exam to earn their digital marketing certificate of completion.

The programme includes a two-week focus on job readiness, where graduates receive further training to prepare them for the job market. This is followed by a six-week post-training support initiative where graduates will receive assistance securing internships and freelancing opportunities with potential employers, through Digify Africa’s Marketplace platform.

“Digital skills are a necessity for every young person looking for economic opportunities,” says Nomaxabiso Matjila, CSI lead specialist at STANLIB.

“We are invested in our continued partnership with Digify Africa to ensure we transfer real skills and uplift communities in an increasingly digital world. We know that participants will gain valuable skills that will enable them for future-fit employment and create entrepreneurial opportunities,” concludes Matjila. 

Applications for Digify GPs are now open and will close on 12 July. Unemployed youth residing in Kimberley between the ages of 18-30 are urged to apply here.

Digify GPs training will run from 7 August – 20 October.

For more information visit, www.digifyafrica.com and www.stanlib.com. You can follow Digify Africa on Facebook, Instagram, or on Twitter.