Digital marketing and SEO are two different concepts, even though some people think they are synonymous. Still, they are integrated and linked. SEO is a popular digital marketing technique. On the other hand, digital marketing is an approach that incorporates everything businesses do to promote their brands online. Read on to understand the key differences and similarities between digital marketing and SEO.
Understanding Digital Marketing
Digital marketing is the ideal solution that helps improve brand visibility while increasing brand awareness. Effective digital marketing processes help promote brand awareness while allowing you to remain ahead of your competitors.
A robust marketing strategy allows you to increase brand awareness and attract more customers. As digitization becomes more popular, many marketers are shunning traditional marketing techniques. Always strive to develop unique digital marketing strategies.
Importance of Digital Marketing in Your Business
Digital marketing helps your business in various ways, as seen below.
Search Engine Optimization (SEO) features various techniques to help organizations boost their website ranking on the SERPs (Search Engine Results Pages).
Why is SEO Critical for Your Business?
Optimizing your website for SEO helps you attract the ideal audience. SEO is a robust lead generation tool that is beneficial for your business. Some of the benefits include:
SEO optimization is one of the most compelling methods of growing and scaling small businesses. More than 50% of business-to-business marketers opine that SEO-based lead generation is more powerful than other digital marketing strategies. Today, many shoppers search local businesses online. Pages that are not optimized for SEO may not rank well on search engines, denying you great customers.
Main Differences between Digital Marketing and SEO
SEO is a digital marketing system that leverages various tools and strategies to facilitate online brand promotions and ranking. However, digital marketing promotes the brand through various digital platforms like email, websites, and social media.
While SEO is free, General Digital Marketing is not
Optimizing a website for SEO generates organic traffic. SEO leverages relevant keywords to rank your website in the search engine results pages. The better your website ranks, the more organic traffic you will receive.
Digital marketing incorporates various strategies like promoting social media posts, PPC(Pay per click), and paid stories. To target your audience through digital marketing, you need to pay a specific amount of money. Digital marketing incorporates unpaid and paid marketing techniques for efficient lead generation.
Digital Marketer and an SEO specialist
SEO experts focus on optimizing the website to facilitate better ranking. With better rankings comes organic free traffic on the website. All you need is to pay the expert for annual or monthly website maintenance. Payment depends on the current website status and rank.
A digital marketer focuses on continuous strategizing and changes implementation to boost brand recognition and visibility through an online platform. Often, you will need to work with a team of experts to implement your digital marketing plan, and this is where a comes in.