Digital Champions with Caitlin McCall from McCall Digital Marketing [Video] – MediaVidi

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Schedule a call with me to learn how you can implement Business Automation: https://oscardipasquale.com/𝗪𝗵𝘆 𝗱𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 (𝗮𝗻𝗱 𝗺𝗮𝗻𝘆 𝗺𝗼𝗿𝗲)?If you’re an entrepreneur or a manager, this probably sounds familiar to you:-𝗬𝗼𝘂’𝘃𝗲 𝘁𝗿𝗶𝗲𝗱 𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 but after an initial sprint, you realised that it requires a lot of time. There are thousands of tools out there and you don’t know how to find the right combination-𝗙𝗿𝗲𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹𝘀 are not enough because they show you where the buttons are and what they do but you struggle to see the “overall picture”-𝗪𝗲𝗯 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 you and they usually do a “basic and technical setup”-𝗬𝗼𝘂’𝘃𝗲 𝗮𝗹𝘀𝗼 𝘁𝗿𝗶𝗲𝗱 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗶𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗴𝗿𝗼𝘂𝗽𝘀, but it’s difficult to explain your situation in a message or a comment😱 𝗢𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝘁𝗵𝗶𝘀 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 𝗮 𝘄𝗮𝘀𝘁𝗲 𝗼𝗳 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻.Why is there this problem?➡️ 𝗜’𝘃𝗲 𝗴𝗼𝘁 𝟮 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂:𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿:Business Automation is a discipline that has been developing over the last years and that involves both strategic and technical knowledge.That’s the problem: usually, people have either strategic knowledge about the process or tech knowledge. Not both!𝗧𝗵𝗲 𝗹𝗼𝗻𝗴 𝗮𝗻𝘀𝘄𝗲𝗿:Business Automation requires a lot of different skills and these are just some of the tasks that a consultant needs to do:1) Understand the company’s business processes2) Assess all types of software 3) Propose the best solution for current and future needs4) Implement & test the solution5) Support the company to adopt the solution implemented6) Document everything 7) Monthly support ➡️ 𝗟𝗮𝘀𝘁 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗹𝗲𝗮𝘀𝘁:The consultant needs to work as a “𝑷𝒓𝒐𝒋𝒆𝒄𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒓” that connects the CEO/business owner to the tech team, marketing team, sales team etc…You probably want to know 𝒋𝒖𝒔𝒕 𝒆𝒏𝒐𝒖𝒈𝒉 to use the solution and leave the techies behind.➡️ 𝗔𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗲𝗲, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗳𝘂𝗹𝗹-𝘁𝗶𝗺𝗲 𝗷𝗼𝗯!My suggestion is to choose someone that has built the technical skills on top of the strategic ones.This is really important in order to 𝗮𝘃𝗼𝗶𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗯𝗶𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲: modifying the strategy to fit the tool rather than using the tool to support the strategy.➡️ 𝗢𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮 𝗴𝗼𝗼𝗱 𝗶𝗱𝗲𝗮. If you want to learn more you can contact me on Linkedin or schedule a call with me on my website:https://oscardipasquale.com/#marketingautomation #salesautomation #activecampaign #marketing #businessautomation #business #automation #emailmarketing