How Was It All Working All This Time? How Was It All Working All This Time? ‘Hey, I visited this very good restaurant the day before. You should definitely check it out. Remember the yesteryears when people actually promoted a food brand via word-of-mouth marketing? Television ads, newspapers, pamphlets and radio all were the top picks when it came to spreading the word about a newly launched food café around the town. This clearly tells us that the food industry isn’t oblivious to marketing. It has always burgeoned out of the various marketing tactics. But do these conventional tactics reap the sweat off one’s brow in modern times? Maybe, MAYBE NOT! Well, gone are those days when you could merely run your food brand with only conventional methods of marketing. Today, with the enormous industry size, do you really think that people would know the existence of your restaurant or café out of the already existing hundreds? After all, everything that has worked for decades doesn’t mean that it is going to work for the next decade! In this myriad crowd, you’d desperately want to not only stand but ‘jump’ out of the crowd, and the implementation of digital marketing in the food industry makes it more than plausible today! Importance of Digital Marketing for Food & Beverage Importance of Digital Marketing for Food & Beverage Did you know? Indian Food Service Market is valued at USD42. Currently, it stands at 5 billion and is estimated to grow vibrantly with a CAGR of 11.29% through 2029. Straight to the point, metrics confirm that the industry is definitely going to flourish with time. To grow your food business and sustain a competitive edge, digital marketing for the food business becomes prominent! The previously used word-of-mouth marketing is now replaced by online searches and digital ratings. It’s quite obvious: why would people go looking for options when they can easily glance them over digitally? If your food business isn’t already in the mode of digitization, we fear you’re missing out on a lot of potential walk-ins. Impact of Digital Marketing in the Food and Beverage Industry Impact of Digital Marketing in the Food and Beverage Industry Here are some more reasons that help spectators get a clear vision of the impacts and benefits of digital marketing for restaurants and for the overall food industry: Builds Brand Identity: Digital marketing strategies adjoined with your food industry goals can help you build an identity that helps you stand out of the hundreds. Imagine having a café that serves the best pizza around the town, but your brand doesn’t speak for itself. Your consumers would never get a chance to experience your culinary magic! When your consumer base perceives your brand to be credible, only then can it be reputable. Remember, in an industry like this, your consumer base functions and broadens on trust, reputation and credibility. Saves your Pocket: If you have the slightest idea of media buying and selling, you’d know that even the tiniest space or slot in a TV or newspaper ad would end up turning your pockets into craters! This is the most vital role of digital marketing in the food business: to save your pocket whilst boosting your business! What would’ve taken lakhs to showcase is now displayed in an affordable yet effective manner! More footfall: With effective digital marketing strategies for your food business, you can now expect your restaurant and cafes to witness the desired ‘waiting’ you’ve always waited for! Isn’t this the end goal of every restaurant or food brand owner? With engaging content, you can attract more audience – keep them posted about the on-goings of your business – and evaluate your success ratio, all with digital tools! Digital Marketing for Restaurants : Best Channels of Marketing Digital Marketing for Restaurants : Best Channels of Marketing As digital marketing aficionados, our aim is to fill in our audience with relevant and rational pieces of information. The above segment has covered the theory; however, the practical implementation can be overwhelming. Well, consider us your wingman! Here are some of the most effective channels of digital marketing for restaurants and the food industry: Social Media Blogging YouTube Vlogging And Tutorials Reputation Management Google My Business Customer Advocacy Company Website SEO Content Email Marketing Augmented Reality Paid Campaigns Website Influencer Marketing How Is It All Working Today? How Is It All Working Today? From newspaper ads to the social media feast – digital marketing in the food industry has given a new look to this industry. Brands have already entered the digital race, and it’s time for you to make your space online, too! Old-school marketing won’t cut it in this new-age game. F&B owners can’t afford to cling to the past. Again, as we say, everything that has worked for decades doesn’t mean that it is going to work for the next decade!
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