Digital marketing isn’t a one-time action. It’s a process. Therefore, it’s important to keep practicing the best strategies to bring in leads and keep your business continuously expanding.
As time passes, old strategies become outdated. Keeping up-to-date on new trends can make a big difference in your marketing strategy. As old digital marketing strategies fail to influence your online presence, implementing new rules and trends can help make your new marketing plan a bigger success.
In 2020, digital marketers are favoring a variety of new trends for marketing online brands. Here are some of the trends they are turning to.
AI-Based Automation and Chatbots Lead the Way
Artificial Intelligence is starting to take over manual jobs, and marketing is no exception. The reason marketers are suggesting AI-based automation is that it impresses customers. Conversely, AI software can review customer behavior and lead your brand toward the target audience.
RELATED CONTENT: THE 10 MOST IMPORTANT COMMUNICATION TRENDS IN 2020
One illustration of successful AI-based automation in digital marketing is chatbots. They can be a crucial force behind successful live chats on your website around the clock. Chatbots are useful in dealing with consumer behavior, and they are quick to address customers’ issues at any time.
You can try easing your customer service load with chatbots to see how they can help you manage your site.
In Digital Marketing Content Is Still King in 2020
Great content is still the key to your audience members’ hearts, and it will always help you to stand out. Content marketing is a low-cost approach to market your brand. With it, you should focus on creating original, unique, and useful content.
Not only humans but also the latest Google update of BERT focuses on providing more accurate information and high-quality content to all audience niches. Therefore, if you’re creating content that is helpful to your audience in a particular way, no doubt your SEO practices will be promising.
If you’re already occupied with a content-driven strategy this year, that’s great. Keep up the good work. If not, understand the importance of content in digital marketing.
Transcribing your content can help you reach a larger audience. This allows Google to search your transcripts and index your websites. To this end, automatic transcription and captioning services such as Maestra can be helpful. Such services easily caption your videos and turn your audio files to text.
Video Marketing Continues Its Effectiveness
The statistics of video marketing are always awe-inspiring to marketers, and the year 2020 is still a great year for video. Video continues to outrank text in terms of content. In other words, if you try to convey your message or promote your ideas visually, your audience is more likely to understand your content.
Video marketing is a brilliant way to send a message. Therefore, leverage every single video platform out there, including all social networking sites. You can go live on social media platforms, make tutorials, do reviews, and create a vlog to impress your target audience.
If you’re good at creating videos and promoting your channel, keep using this effective way to stay connected with your audience. Otherwise, there are tons of video tools and software that can help you with special effects to create high-quality videos.
To see what we mean, take a look at this report on statistics about video content in digital marketing.
Interactive Content Marketing Is Crucial to Digital Marketing
Getting personal with your consumers helps them trust your brand. If you stay honest with them, your viewers will always cherish your brand. There might be hundreds of businesses offering similar products and services like yours. But if you want to stand out, you will have to be interactive with your audience.
Photo by Kaushal Moradiya from Pexels
To stay connected with your audience, you need to ensure that you listen to their feedback. Therefore, a conversational approach to all their doubts regarding your products and services can go a long way toward gaining their trust.
You can also find different ways to entertain them. For example, you can put fun quizzes and polls on your social networking accounts. Also, include fun facts about your products and 360-degree videos of your products to entice new customers.
Digital Marketers Eschew Outdated Social Media Platforms
Facebook and Twitter are not the powerhouses they used to be. They are outdated, with an abundance of reduced organic reach, fake accounts, and unused profiles. More specifically, they are continually seeing a downgrade in the number of daily active users.
Pinterest, Instagram, Snapchat, Reddit, and Linkedin are becoming more reliable sources to boost your content and engagement rate. If you’re working on a particular niche, you would want to boost your social media marketing on the appropriate mainstream platform.
For instance, Linkedin is an excellent social media marketing solution if you’re a business that provides products or services to other firms.
Digital Marketing Includes Voice and Visual Search
Working smart in the modern era involves having an Alexa or Google Home as your assistant. Voice-enabled search is far more attractive than typing long-tail keywords into the search bar of your browser. The world is getting smarter, and virtual assistants are significantly influencing the Internet of things.
According to marketers, voice search will start outperforming typing by up to 50 percent. It’s a modern era of technology, and we have smarter gadgets than ever before. For example, smart speakers are becoming mainstream for almost of all Internet activities, and in future years, they will become more powerful.
Visual search applications like Google Lens, Pinterest Lens, and Camfind are also a huge influence. They offer the much-needed solution for image searches in 2020. Therefore, in 2020, optimize your website and content for voice search and visual search.
Omni-Channel Marketing Brings in More Leads
“Omni-channel” refers to promoting your services across various platforms. These include social networking sites, apps, blogs, and email. Omni-channel marketing is an effective digital marketing solution, as you are promoting your brand through various media.
To bring in more leads, you should consistently promote your message on all social networking sites, blogs, and apps. Click here for some surprising stats regarding omni-channel marketing from last year.
Encourage Social Media Messaging on Your Website
You see it as a common thing among brands that have direct message options on their website. Icons for Facebook Messenger, WhatsApp, Twitter, and so on are helpful in keeping marketers connected with their audiences.
When you embed these social media messaging apps on your website, customers can directly contact you and get immediate answers to their questions. Users can get in touch with you, and can converse with you as well. This connection with your consumers and visitors through social media platforms can boost your sales and build stronger customer relations.
Additionally, you can directly send your customers links to your future events and keep them updated on your products and services. Social media messaging apps are great boosters in getting leads, as these stats show.
Influencer Digital Marketing Gets Great Results
Influencer marketing isn’t a new trend, but rather a big part of digital marketing. With influencer marketing you can change your strategy for better results.
Large influencers can be overwhelmed with brands to influence. Instead, work with micro-influencers. These are the minor stars of social media who are working on a small number of genres. However, many of them boast a considerable following in their niche. Micro-influencers are cost-effective, and their engagement rate with a specific campaign can be quite productive.
Shoppable Links Take Customers Directly to Checkout
The term for buying and selling items through social networking sites is “social commerce.” Shoppable posts that contain links that take customers to checkout aren’t novel, but they remain valuable.
Instagram introduced the feature of shoppable links in 2019, and it led to an affirmative response from both brands and consumers. Shoppable links are excellent sources of business growth as people spend more time on social networking sites.
Therefore, you should optimize your social media accounts for shoppable links. This will allow you to grow your business and boost your brand.
A Final Note
Digital marketing is a continually changing process. Therefore, it will evolve beyond these trending marketing tactics in coming years. Certainly, AI will be a significant part of those trends. These are just a few of the year’s most favored trends to help you get ahead.
About the Author
Aaron Johnson is head of business development and content creation at Maestra, an automatic cloud-based editing software that can transcribe, caption, and create voice-over video and audio files in more than 50 languages in just minutes, enabling content creators to reach a wider audience all over the world.