Digital Marketing 101: Keep It Simple and Grow Your Dealership

If you’re a powersports dealer, then you know that the competition is fierce. It takes a lot of hard work and dedication to stay ahead of the curve, and one of the most important aspects of your business is digital marketing. This blog post will discuss some tips for creating a successful marketing strategy at your digital-first dealership. We’ll talk about how to make your website mobile-friendly and SEO-friendly as well as how to create content that’s relevant and engaging. We’ll also discuss some new channels you can use to reach potential customers, both paid and organic. So read on for more information on creating the perfect marketing strategy for your dealership!

Website Optimization: Start with the basics of digital marketing

If you don’t have a website that is mobile-friendly and optimized for search engines, then you’re already behind the competition. Make sure your website is structured correctly with headings, optimize your images, and monitor your load times. (Not sure where to start? Look for expert help from freelancers on sites like upwork or Fiverr). This will help search engines read your website. Lastly don’t forget to Include keyword-rich content that is up to date and relevant. 

At the same time, pretend you’re the customer and try to navigate around your website. Perform tasks you know your clients will do. Search for inventory, contact a team member, pull up directions (is your Google Business Profile up-to-date?), etc. If it’s difficult for you to do, then it will be even harder for a customer. 

Don’t have a digital storefront? You can easily set up one using a e-commerce platform like Shopify. Plus with Shopify you can integrate it with your dealership management software and sync your inventory automatically.

Remember your website is usually the first interaction your clients will have with your powersports dealership, so make it memorable and enjoyable.

Create Compelling Content: You’re the expert

When it comes to creating content, consider what you want to achieve with your marketing strategy. Are you looking to increase brand awareness? Drive traffic to your website? Increase in-store sales? Once you know your goals, you can create content that is designed to achieve them. Write blog posts, create infographics, shoot product videos, and more. For example, show off your new jacket inventory, explain what technology is going into the bike helmets, and spotlight your team and culture. 

But most importantly, make sure your content is up to date and relevant. You want potential customers to see that you’re the expert.

Utilize New Digital Channels: Be creative

Now that your dealership is creating amazing, genuine, and engaging content what do you do next? Share it with the masses. In other words, branch out and distribute your content on a variety of channels. This means exploring organic as well as paid channels and chances are you’re going to need a mix of both to drive traffic and boost sales. Just posting on Facebook or setting up an Adwords campaign isn’t going to cut it. So where to begin?

Let’s start with the organic or free channels. These are channels that cost you nothing and will help drive shoppers to your dealership but can take a long time to develop. Think about setting up your own Facebook company page and posting daily, setting up a CRM, and sending out emails to clients and prospects. Short on time, start posting reels, and be sure to add in the proper tags and hashtags. 

When you think about paid, it’s important to find the budget that’s right for you and spend the time to set up a campaign that will return results. Consider using paid campaigns via a variety of social media platforms like TikTok and Instagram as well as Facebook to reach potential customers. Find local influencers or events you can partner with to build brand awareness in your community. You can also use Google AdWords or other pay-per-click advertising platforms to find buyers who have a high intent to buy that same day. Just make sure your content is relevant and engaging, or you risk being ignored.

What To Do Now? Create an outline and get to work.

These are just a few tips for creating a successful marketing strategy at your digital-first dealership. In the next few weeks, we’ll go into more detail about each part of the marketing mix and build an outline you can follow to ramp up your marketing strategy at your Powersports dealership. 

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