Digital Marketing Acronyms: What You Need to Know

What are Digital Marketing Acronyms?

Marketing acronyms range from specific interactions between businesses or consumers to internal programs and tools. Digital marketing has created new tools and techniques for companies, which also means new tactics to learn and memorize. But sometimes, all those acronyms can be overwhelming. This article will be your marketing acronym dictionary! 

New Acronyms to Add to Your Vocabulary 

More marketing tactics and techniques mean more marketing acronyms to memorize. Here are the newer digital marketing acronyms you can introduce into your virtual lexicon: 

Tiktok Specific Acronyms

General Acronyms

• DA, domain authority, is a metric that measures how well your web page is performing in search engines. 
• PM, private message, is a private message sent to someone via social media. PM also corresponds with DM;  
• DM, direct message, is a message to someone directly on social media, similar to a PM. 
• OC, original content, is a way for creators on social media to indicate that the material presented is their creation and not a repost of another creator’s work. 

Google Acronyms

• GA, Google Analytics, is a web analytics service provided by Google which allows you to track website traffic, social media sites/apps, and more. 
• GTM, Google tag manager, is a measurement system that allows you to update measurement code and related code fragments (i.e., tags) on your website and other apps.  
• GMB, Google my business, is a service that lists your business on Google’s search engine. 
• GSC, Google search console, is a set of tools that helps you measure your website’s performance, fix any issues, and increase your SEO.

Back to the Basics 

While social media and its many acronyms have blossomed in the past ten years, digital marketing acronyms have been around for longer. Here are the essential acronyms every digital marketer should know: 

Social Media & Users

• YT, is the acronym for the video and social media platform Youtube. 
• OS, operating system, is system software that manages computer hardware and resources. You’ve probably seen OS mentioned in relation to Apple’s macOS–the software that keeps their computers running. 
• UI, user interface, is the central aspect of human and computer interaction. This includes keyboards, your mouse, and your desktop. 
• URL, uniform resource locator, is the unique web address to a webpage.  
• QR Code, Quick Response barcode, is a type of barcode that contains attached information and can be scanned and read by a machine like your cellphone.  

• PPC, pay per click, is part of internet advertising marketing used to increase traffic to a webpage in which companies pay a fee each time one of their ads is clicked. 
• BR, bounce rate, is the percentage of visitors that leave a webpage without doing anything and just simply visit the website.   
• PV, page views, is when a web page successfully loads onto a user’s browser. 
• AIDA, [attention, interest, desire, action], is a formula used to grab the attention of consumers/users and create a call to action plan to get meaningful results. 
• CTA, call to action, is the next step marketers want their consumers to take.  
• B2B, business to business, is a form of e-commerce including products, services, and information between businesses.  
• KPI, key performance indicators, is a way to measure employee performance. 
• AE, account executive, is an employee that manages the day-to-day responsibilities of working with a client. 
• SERP, search engine results page, is the list of results that a search engine produces following a specific word or phrase. 
• CTR, click-through rate, is the number of clicks your ad receives divided by the number the ad was shown and can gauge how well your keywords and ads are performing. 
• ROAS, return on advertising spend, measures the efficacy of a digital advertising campaign. 

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