digital marketing: AdEngage wins the digital marketing mandate for The Fern Hotels & Resorts, Marketing & Advertising News, ET BrandEquity

Integrated digital marketing and web series production company, AdEngage has won the digital marketing mandate for The Fern Hotels & Resorts.

Noshir A Marfatia, senior vice president – sales and marketing, The Fern Hotels & Resorts, said, “AdEngage has been handling the digital marketing of over 10 of our Fern and Beacon hotels. They have consistently produced brilliant, focused and targeted work – be it the launching of our hotels in Sarnath, Ranthambore, Bhopal, or reinforcing the premium positions of our resorts in places like Dapoli (Ratnagiri), Sasan Gir and Polo Forest.”

“We are therefore delighted to now tie-up with AdEngage for the digital marketing of our corporate account and for our other brands Zinc and Beacon Hotels. We look forward to working with this talented team and are very confident that AdEngage will position our brands to our highest expectations,” Marfatia added.

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As part of the mandate, AdEngage will be responsible for building and reinforcing the brand’s digital presence and executing performance-based and creative campaigns through an integrated digital marketing approach. Key responsibilities include social media marketing, media planning and buying, social media reputation management, and influencer outreach campaigns pan India.

Commenting on this win, Pancham Banerji, chief exectuvie officer, AdEngage said, “The biggest challenge for the hospitality industry now is continuity. Business challenges need to be solved with a sharp focus on data, creativity, and empathy and that’s what exactly we’re going to do with the corporate account of The Fern Hotels and Resorts making the Hotel chain the first choice among travellers seeking a safe stay and dine-in post lockdown. The industry is going through a tough phase and we’re up for the challenge in front of us.