4 Ways to Use Digital Marketing to Grow Your Chicago Illinois Company
Digital marketing has undergone significant changes and taken multi-faceted approaches. More and more companies are embracing digital marketing due to its potential and wide reach. There are multiple benefits associated with digital marketing. Some of the key benefits of digital marketing include; huge return on investment, can easily be tracked and measured, and can quickly be adjusted. In addition to this, digital marketing has consistently proved to be quite reliable when it comes to brand development and target marketing.
Digital Marketing Strategy #1: Get a Professional Website Developed
The first thing you want to do to market you small local Chicago business online is get a professional website created. Your website should match your unique brand with messaging, fonts, imagery and colors. There are several options you have for having a website designed. You can work with a Chicago digital marketing agency who does web design and development like ourselves. Or you can design the website yourself. Designing your website may seem lie a daunting task but it really isn’t’ there are several free website builders online like Wax and Squarespace. There can get you up and running quickly with built intemplates that are semi customizable.
Digital Marketing Strategy #2: Get Your Chicago Business Listed on Google My Business GMB
According to HubSpot, GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. Google My Business is by far the number one online lead generator for our small local businesses. If you are not using this channel it will soon be your favorite marketing channel. We have good experience optimizing Google My Business for a number of local small businesses in Chicago and we can do the same for you.
Digital Marketing Strategy #3: Get Your Chicago Business Listed on Local Business Directories
After you get your business listed on GMB you’re going to want to use that same information (Business name, phone number, address etc.) and create your local business listings. Local business listings are online directories that list local business some of the more popular ones are Yelp and Yet. By listing your business on these local directories, you are increasing your GMB ranking and giving people another place to find you. Local searchers go to these directories frequently to look for someone locally to work with.
Digital Marketing Strategy #4: Social Media Marketing Where Your Audience Is
As a small business you don’t have a ton of resources and you need to get the best bang for your buck. When doing social media marketing we recommend working on the channels where your audience hangs out. By doing so it will make the biggest impact on your bottom line. This will typically be Facebook, Instagram or if you are a B2B business then it will be LinkedIn. There are tons of social networks out there and it is inefficient to try social media marketing on the ones that your audience is not hanging out on.
Choosing a Digital Marketing Agency or Consultant in Chicago Illinois – What to Look For
There are certain things you want to lookout for when choosing a Chicago digital marketing firm. It is imperative to know what to lookout for as this will save you time and resources.
1. Find out your companies specific goals and needs before hand.
This is a question a digital marketing firm or consultant will ask you when you call or email them for a consult. It is better to be prepared ahead of time. If your firm has any KPIS or key performance indicators you are going to want to take note of these as well. You are also going to want to note down how a digital marketing firm is going to help you achieve these goals. In this step your going to want yo ask yourself a couple questions such as. How long to you have to invest into digital marketing? What is your companies budget for monthly marketing services?
2. Digital Marketing Consultant or Firm?
Knowing your budget will help you determine if you want to work with a digital marketing consultant versus a digital marketing firm. Digital marketing consultants typically cost less than working with a digital marketing firm however prices can fluctuate depending on experience and results. There are several pros and cons between the two so your going to want to do your research.
3. Do Your Due Diligence
Before choosing to work with a digital marketing agency or consultant you are going to want to do your homework first. Look them up online, read there reviews and case studies. Are they listed on any negative websites? If so you are going to skip to the next agency or consultant on your list. Take a look at the look and feel of their website and see how they market themselves online. This can give you a clearer image on how they would market your company.
4. Don’t Choose a Digital Marketing Firm or Consultant Based Solely on Price
If you just look at the price then you are missing other criteria to consider when choosing a digital marketing firm or consultant. A strong thing you want to consider is how much value to they bring to the table. Can they take your company to the next level and generate an ROI? Do not be afraid to ask the agency hard questions like how much ROI can I expect in the first 6 months. Or simply what exactly will I get for X amount of money.
About Chicago Illinois
The city of Chicago is a diverse multicultural city located on the Southwest shore of Lake Michigan. According to Chicago.gov Chicago today embodies the values of America’s heartland-integrity, hard work and community and reflects the ideals in the social fabric of its 77 distinct neighborhoods.
These are some of the main places to see in Chicago:
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