About the Orange County Digital Marketing Agency
Lorenzo Gutierrez is a California native, digital marketer and graduate of San Jose State and Western Governors University. Lorenzo started his first online business over 10 years ago. After his new business’s website was created, he realized he needed digital marketing to reach a larger audience. This is when Lorenzo found his passion and career. Lorenzo fell in love with all things digital marketing but his favorite strategy by far is search engine optimization (SEO). Lorenzo soon after wanted to learn all he could about all things digital marketing and for years he refined his craft working on his own websites and businesses.
In 2013 Lorenzo was offered a position as the Marketing Manager for an IT and marketing agency in Northern California. This is where he was able to first provide paid digital marketing services for companies. Lorenzo worked here for 6 months before starting his first digital marketing agency.
In 2017 Lorenzo went to work as a digital marketing specialist for a Biotechnology Company in the East Bay Area. This by far was his most challenging digital marketing project he worked on. The company was using outdated marketing tactics. Additionally, there was no effective digital marketing strategy in place. The company was also working with one of the so called top PPC management agencies who was proving little to no ROI. There were major changes that needed to be made here. Within 1-year Lorenzo had the company totally turned around. He drove over 35,000 worth of free organic traffic to the website. Soon after the customers were starting to come. The business was able to land some big deals in excess of 1 million. Lorenzo stopped working here in the spring of 2019 to focus full time on his agency Lorenzo Gutierrez Digital Marketing which is where we are now.
What to expect from a digital marketing agency
If you are an entrepreneur or a business owner and you are thinking of working with a digital marketing agency, you might wonder; What will they do? What is digital marketing? and what can I gain from it?
Getting online
You might know that these days, it is very important for customers to be able to find you business online. And although creating a website and a facebook account are good steps to take, there are a lot more factors at play that will decide wether potential customers online will find you or land on a competitor’s webpage. These factors include: the SEO optimisation of your website, the degree of activity online, the use of keywords, original content and the list goes on. You might not know what these things entail exactly and that is exactly what a digital marketing agency can help you with.
Core business
The bottom line of a digital marketing agency is to represent your company, business or enterprise as well as possible online. This does not interfere with the way you run your business, they simply seek to connect you with the users of the web. Such an agency will create more pathways to your website or social media page. Now, when someone googles a keyword that has something to do with your business, your website will show up as one of the first results. Doing this requires a lot of code rewriting and testing which, we understand, you might not want to be busy doing. You should be able to focus on your business and on doing what you do best.
A lot to win
A lot of businesses, after realizing the amazing potential of online marketing, put their focus more on the online customer base. They spend more time promoting a certain variable of their product or service to attract customers from a wider region. This is called niche marketing. Becoming the best or cheapest at a specific area to attract customers that are looking for a certain feature in their products or services. An example is a bakery that is specialised in gluten-free bread. If this bakery makes it easy for people wanting to buy gluten-free bread, it could attract customers from a far wider region than a normal bakery.
As you might have concluded by now, there is a lot to gain from a digital marketing agency. The choice now is yours. Will you make your claim on the ever growing online customer base and give your enterprise a new life? We would love to hear your thoughts on the topic so don’t hesitate to contact us!
Orange County Info:
Located in the LA metro area Orange County or The OC is a beautiful; area on the Southern California coast. Some of the popular areas of Orange County are: Disneyland, Knotts Berry Farm and the many beaches on the coast. Popular cities in Orange County are: Anaheim, Huntington Beach, Fullerton, Newport Beach, Mission Viejo, Santa Ana, Yorba Linda, Orange and Irvine.
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