Display advertisements can be found everywhere. You can’t browse a website without seeing advertisements from the left, right, bottom, and up. It’s only natural given that the Google Display Network has over two million sites under its belt, and advertisers can run their ads on any of them.
Some of these ads are good, while others are “meh,” but some hit the ball so far and so far out of the park that their target audience can’t help but be impressed. How do they manage to do it in such a saturated field?
Well, if they can do it, so can you. Follow these tips from Digital Googly, a , to create effective display ads for your brand. Make your audience aware of your worth!
Tip No. 1 – Inspiration is Key
“Good artists imitate, great artists steal,” – Pablo Picasso.
Now, before you get any ideas, let me clarify. Picasso did not mean ripping off other people’s work and putting your name on it when he used the word “stealing.” That is the wrong kind of stealing for which you will be penalized. In this context, stealing refers to imitating and being inspired.
Somewhere in a perfect world, I’m sure the best display ad creators are creating original ads. But we don’t live in an ideal world, do we? So, before you begin creating your ads, brainstorm some ideas, write them down, and then go to Google and search for the best display ads. Take inspiration and try to figure out what worked for them. After you find your inspiration and your creative switch clicks, get down to business.
Tip No. 2 – Choose or Create Your Image with Care
According to Digital Googly, a , the image you choose or design for the background of your ad should complement your overall message. For example, if you sell football shoes for kids, you can include a high-quality image of a child scoring a goal while wearing your shoe. Or, if your company sells printers, you can include a picture of your printer. Whatever image you use, make sure it corresponds to what you offer.
Tip No. 3 – Use a Clear and Captivating Headline & Copy
Here is an example of a headline that will turn prospects off – “We have New Jackets.” And here is an example of a headline that will lure in prospects – “New collection of leather jackets.”
The distinction between the two is obvious. The first one feels rushed and incomplete, whereas the second one is clear in its message. After reading the second headline, audiences will have a clear idea of what the brand is offering.
Similarly, the ad copy should also succinctly portray your brand message. For instance, “All of our leather jackets for men and women are custom made.”
Tip No. 4 – Include Prices, Promotions, And Exclusives
When prospects see your ad, they process and compare what you have to offer to that of your competitors. Not only that, but potential customers evaluate the value that the product or service will bring into their lives upon seeing your advertisement. Therefore, if you do not offer something worthwhile to your prospects, it is only natural that they will bounce away.
According to Digital Googly, a , including prices, coupons, promo codes, special offers, discounts, and bargains is a great way to get their attention and help them make a decision in your favor.
Tip No. 5 – Create 3 To 4 Ads Per Ad Group
You can experiment with different messages and visuals by creating three to four ads per ad group. Google Ads can display the best-performing ads in an ad group more frequently. See which advertisement is more effective at attracting customers and optimize the message and visuals of your other ads accordingly. This eliminates guesswork and allows you to build on what you’ve discovered through your experiments.
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