Last updated on March 27th, 2023 at 03:26 pm
In today’s digital age, digital marketing has become a crucial part of any business. It helps companies to reach their target audience and promote their products or services through various digital channels.
According to Social Shepherd, after the pandemic started, 87% of marketers increased their social media activity.
As the demand for digital marketing professionals continues to rise, digital marketing certification has become a valuable credential for individuals seeking a career in this field.
In this article, we will explore the importance of digital marketing certification, how to become certified, and the benefits of having a digital marketing certification.
What Makes a Digital Marketing Certification Different from a Certificate?
Certificates and certifications are frequently confused. Although some websites interchangeably mention them, their meanings differ just a little.
A certificate is what you get after finishing an educational program run by an academic institution, whereas a certification is a credential you get after passing an exam from a reliable body in your industry.
Both certifications and certificates can be great ways to increase your knowledge about digital marketing.
While certifications are more likely to concentrate on one specific tool, certificate programs, maybe more comprehensive and provide you with a broad overview of several digital marketing techniques.
Why Get a Digital Marketing Certification?
1. Demonstrates Your Expertise
A digital marketing certification demonstrates that you have the necessary knowledge and skills to excel in this field.
It showcases your expertise in various areas of digital marketing, including SEO, social media marketing, email marketing, PPC advertising, and content marketing.
By obtaining a certification, you prove to potential employers that you are committed to your profession and willing to invest time and effort to learn the latest trends and techniques.
2. Enhances Your Career Prospects
A digital marketing certification can enhance your career prospects significantly. With the increasing demand for digital marketing professionals, having a certification can give you a competitive edge over other candidates.
Employers prefer certified professionals as they are confident about their skills and expertise. A certification can help you land a better job or negotiate a higher salary.
3. Provides Networking Opportunities
Digital marketing certification courses often provide networking opportunities with fellow professionals and industry leaders.
This enables you to connect with like-minded individuals, exchange ideas, and learn from others’ experiences.
Networking can open doors to new job opportunities, collaborations, and partnerships that can take your career to the next level.
How to Become a Certified Digital Marketer?
1. Choose a Certification Program
There are several digital marketing certification programs available online. You can choose a program based on your interests, career goals, and budget.
Some popular certification programs include Google Ads Certification, HubSpot Inbound Marketing Certification, and Hootsuite Social Marketing Certification.
2. Prepare for the Exam
Once you have chosen a certification program, it’s time to prepare for the exam. Most programs provide study materials, online courses, and practice tests to help you prepare.
It’s essential to study thoroughly and understand the concepts and techniques thoroughly.
3. Take the Exam
After preparing for the exam, you need to take the test. Most programs offer online exams that you can take from the comfort of your home or office.
The exam usually consists of multiple-choice questions and requires a passing score to obtain the certification.
Which Digital Marketing Certifications are Necessary For a Better Career?
1. Google Ads Certification
Google Ads Certification is one of the most recognized and respected digital marketing certifications in the industry.
It is a validation of your skills and knowledge in Google Ads, including search advertising, display advertising, mobile advertising, and video advertising.
By obtaining a Google Ads certification, you demonstrate your expertise in running effective Google Ads campaigns that can help businesses reach their target audience and achieve their marketing goals.
The Google Ads certification program consists of two exams: the Google Ads Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, or Video Advertising.
To obtain the certification, you must pass both exams with a score of 80% or higher.
2. HubSpot Inbound Certification
The HubSpot Inbound Certification is a validation of your skills and knowledge in inbound marketing. It covers a range of topics, including content marketing, social media marketing, email marketing, and more.
By obtaining a HubSpot Inbound Certification, you demonstrate your ability to create and execute effective inbound marketing campaigns that can help businesses attract, engage, and delight their target audience.
The Hubspot Inbound Certification program consists of a series of courses and exams that cover various aspects of inbound marketing.
To obtain the certification, you must pass the HubSpot Inbound Certification exam with a score of 75% or higher.
3. Meta Blueprint Certification
Meta Blueprint Certification is a validation of your skills and knowledge in Facebook advertising. It covers a range of topics, including Facebook Ads Manager, Instagram advertising, Messenger advertising, and more.
By obtaining a Meta Blueprint Certification, you demonstrate your ability to create and execute effective Facebook advertising campaigns that can help businesses reach their target audience and achieve their marketing goals.
The Meta Blueprint Certification program consists of two exams: the Meta Certified Planning Professional exam and the Meta Certified Buying Professional exam.
To obtain the certification, you must pass both exams with a score of 700 or higher.
4. Hootsuite Social Media Marketing Certification
The Hootsuite Social Media Marketing Certification is a validation of your skills and knowledge in social media marketing.
It covers a range of topics, including social media strategy, social media advertising, social media analytics, and more.
By obtaining a Hootsuite Social Media Marketing Certification, you demonstrate your ability to create and execute effective social media marketing campaigns that can help businesses reach their target audience and achieve their marketing goals.
The Hootsuite Social Media Marketing Certification program consists of a series of courses and exams that cover various aspects of social media marketing.
To obtain the certification, you must pass the Hootsuite Social Media Marketing Certification exam with a score of 75% or higher.
5. SEMrush SEO Certification
The SEMrush SEO Certification is a validation of your skills and knowledge in search engine optimization (SEO). It covers a range of topics, including keyword research, on-page optimization, off-page optimization, and more.
By obtaining a SEMrush SEO Certification, you demonstrate your ability to optimize websites for search engines and improve their search engine rankings.
The SEMrush SEO Certification program consists of a series of courses and exams that cover various aspects of SEO.
To obtain the certification, you must pass the SEMrush SEO Certification exam with a score of 70% or higher.
Final Thoughts
Finally, digital marketing certification is a valuable credential that can enhance your career prospects significantly. By obtaining a certification, you demonstrate your expertise, gain credibility, and provide networking opportunities.
The demand for digital marketing professionals is only going to increase in the future, and having a certification can give you a competitive edge over others. If you’re considering a career in digital marketing, getting certified is a great way to start.
With one of the best digital marketing courses, you can obtain all the necessary certifications along with industry-ready hands-on skills.
With the , you can kickstart a highly-rewarding digital marketing career.
1. How long does it take to complete a digital marketing certification program?
The duration of a digital marketing certification program depends on the program’s complexity and the individual’s pace of learning. Most programs take between 2-6 months to complete.
2. Are digital marketing certifications worth it?
Yes, digital marketing certifications are worth it. They demonstrate your expertise, enhance your career prospects, and provide networking opportunities.
3. What is the cost of a digital marketing certification program?
The cost of basic digital marketing training ranges from Rs.15,000 to Rs.20,000. Because they are longer and offer more skills and tools than the basic courses, the advanced courses have a larger pricing range. These courses cost between Rs.30,000 and Rs.80,000 for digital marketing courses.
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