09 Feb Digital marketing company in Essex’s guide to a successful marketing strategy
As a digital marketing company in Essex, we have a wealth of experience in delivering effective marketing solutions. This puts us in a great position to share our wisdom with you!
Since 2009, we have been lucky enough to work with some amazing clients from across the world and we have helped them to achieve results. We know that marketing can seem like a handful, so let us guide you in the right direction.
As a digital marketing company in Essex, we have a wealth of experience in delivering effective marketing solutions. This puts us in a great position to share our wisdom with you!
Since 2009, we have been lucky enough to work with some amazing clients from across the world and we have helped them to achieve results. We know that marketing can seem like a handful, so let us guide you in the right direction.
What is digital marketing?
Before we jump into the details, let’s start with the basics, shall we? People often think they understand marketing, but this isn’t always the case. Digital marketing refers to any marketing that is done online. This could be web-based advertising, social media, email newsletters and more. It takes skill and experience to be able to execute these processes effectively. It also takes time. The team here at VerriBerri have complied some of our top tips for ensuring you get the most out of your digital marketing.
Tip 1: Make your website mobile friendly
First and foremost, you need to take a look at your website. No more ‘I’ll do it later’ – there’s no time like the present! Having a website that isn’t mobile friendly can cost you potential customers and sales. In the last year, the use of smart phones has dramatically increased and now over 80% of the population own one. Our digital marketing company in Essex has seen so many past examples of non-mobile friendly websites that have caused businesses to miss a large percentage of customers.
It is vital you provide an easy and user friendly experience for those visiting your site. You can do this by improving the loading speed, changing the layout, and introducing a mobile optimised layout to your pages.
Tip 2: Engaging written content is key
This particular step can take some time. It also requires you to be able to write efficiently. Engaging content is a vital part of your website. If what you are writing isn’t capturing people’s attention, it won’t be enough to keep them on your site. What you write for your blog needs to have a purpose; don’t just write for the sake of writing. One of the best techniques is to answer questions. For example, here at VerriBerri, this blog seeks to answers questions about the best digital marketing tips. People often go to Google to ask a question expecting an answer. If Google recommends your website and the user cannot find the information they are looking for, they are likely to click away and go to another.
Tip 3: Get your website ranking using SEO
This part ties in with your content. Whilst writing content people will want to read, you must also ensure it is SEO friendly. SEO stands for search engine optimisation. It refers to the process of streamlining parts of your website to rise your position on Google’s SERP. The changes and additions you make will make you more favourable to the algorithm. Google will see you as a website that is likely to help a user with their query and then they will recommend you higher up on the SERP. Within your content, try using keywords to boost the SEO value. Keywords or phrases are what users are likely to type into Google to find your website.
You should use these keywords in your content, using one in each blog. The keyword phrase in this blog is ‘digital marketing company in Essex’. As you can see, we have included it in the title, within the first 100 words of the blog, and throughout the blog. Beware of something called keyword stuffing. This is when a keyword is included too many times in your blog or is not spaced out evenly throughout the text. This can mean you’re writing doesn’t read well. Google doesn’t like websites that keyword stuff and will penalise you for it by ranking your site lower on the SERP.
Tip 4: No marketing is complete without socials!
It should be no secret by now that social media plays a huge part in daily life. It’s how people access news, keep up to date with their favourite celebrities, and now it’s even had people shop with their favourite brands. Having a social media presence can solidify people’s trust in your brand. It is a great way to bridge the gap between you and them, making your brand less corporate. Posting to social media as a business is far from the personal socials you may be used to running.
You need to consider which platform will hit your target audience more efficiently; if you are a fashion brand, Instagram might be for you, but if you operate in dentistry, you might find that Facebook is your best tool.
Need some help?
At our digital marketing company in Essex, we have a team of dedicated marketing experts on hand. They have the necessary experience to transform your social platforms, implement SEO changes, monitor analytics, and work on digital campaigns. All our departments are under one roof to allow our teams to work collaboratively and brainstorm new and fresh ideas for your brand. As an agency, we can provide many digital marketing service including:
Your brand may benefit from one or a combination of these services. We have a team on hand who can give point you in the right direction and ensure you are making the most the digital marketing expertise available to you. If you want to find out more about the services we offer and how our digital marketing company in Essex can benefit your brand, then get in touch with our team today or call us on 01376 386 850 – we would love to hear from you!
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