Does this noise familiar? A client wishes to increase their brand name awareness or introduce a brand-new item to the world. So, you recommend a display prospecting project on the Google Display Network (GDN).
You describe, “your advertisement will show on the sites you search daily like the New York Times and the Washington Post.” The customer authorizes, and you are off and running. You begin by developing a new display-targeted campaign in Google Advertisements. You utilize GDN’s audience targeting options.As luck would have it, you find an in-market audience that matches your client’s requirements. From there, you trust Google will be able to manage the rest. After all, Google understands plenty about their audience.Finally, you produce your responsive screen ad.
You finish up the project production, turn it on, then sit back in wait for those sweet, sweet impressions to start rolling in.But what’s this? Your advertisements aren’t appearing on the target websites.
They are appearing on domains like.ru and.fun. They are appearing on websites that I hesitate to mention in this post. Google is running your creative on sites that are dreadful matches for your ad.So you go back to your campaign and begin optimizing. You begin the manual process of excluding these low-quality or unimportant sites. However you choose to continue, something is for certain: you’ll have to do it all again tomorrow. And the next day. And so on.There’s got to be a better method you think. Well, now there is!Introducing the Greenlane Adsense Explorer!At Greenlane, we experienced the circumstance above a lot of times. So we built a tool to enhance on the process. The Greenlane Adsense Explorer is a Chrome Extension that
runs whenever you do a Google search. The extension scans the search results for any websites that belong to the Google Display Network. It lets you understand which URLs are readily available to target.With that info, you can manually click each outcome and paste it into your placement-targeted screen campaign, or you can download a CSV file and bulk upload all the placements into your project targeting. All with only a couple of clicks.If you’re not delighted yet, you need to be. Let’s take a look at some examples.As I’m typing this, we are in the middle of the COVID-19 pandemic. There is breaking news daily. For the last 5 months, our customers have actually been rotating to stay up to date with the “brand-new normal”
. Parents are trying to determine if their kids are going back to school, discovering from house, or some mix of both. The idea of finding out pods is all over the news, and our client desired to get in front of moms and dads looking into these choices. Cut to the Greenlane Adsense Explorer. In 5 minutes, we were able to acquire and target a list of 100 positionings about”pandemic pods”. Example 2: Hard-to-target clients Some clients are really tough to target via traditional display project alternatives. We understand they’re out there, however we can’t get in front of them for various factors– possibly the audience swimming pool is too small, the pre-built Google audiences don’t use, or our demographic reports show most users that convert are”unknown”. Cut to the Greenlane Adsense Explorer and couple it with the”website:”operator. Search for”website: nytimes.com google ads” and by default the tool returns 30 articles I can paste into a placement-targeted campaign.But does it work?We have actually been evaluating this tool over the past few months at Greenlane. We’ve had fantastic success. Among the campaigns we developed using the Adsense Explorer has a 2 %conversion rate.
That’s right, a display screen project at 2%. Advertisers know what an achievement that is.Every morning, rather of including 25 negative placements (where we squandered impressions on the previous day), I add new, highly relevant positionings to our targeting. Compare that to the scenario we
opened this post with, and you need to agree that it is a far more productive usage of time.Try it and see Ready to take the Greenlane Adsense Explorer for a test drive yourself? Head over to the Chrome web shop,, and begin building your campaigns!Greenlane recommends creating
a brand-new display-targeted project for positioning targeting and utilizing manual CPC bidding to ensure you’re being competitive sufficient to reveal on the positionings that get the most traffic.Enjoying the extension and getting excellent outcomes? Connect and let us understand! Find bugs or have concepts on how to make the tool much better? Connect with those too!Share This
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