Digital Marketing Course do help marketing professionals to draft attractive emails to customers. Digital marketing is nothing but the marketing of products or services using digital technologies on the internet. It is carried out through various means namely mobile phone apps, display items and other digital channels. At this point, one needs to pay equal attention on how to include links effectively in an email. The email is of importance because one needs to send an attractive email to potential customers. This article will give one the best practices of including links in email effectively.
Following are the guidelines that should be used by digital marketers while using links in emails. They are:
When a digital marketer is drafting an email, he or she needs to ensure that the link that is being included in the email should be seen by the reader.
The second thing that digital marketers should check for is the destination of the link in the email. An email marketing specialist should check for things such as whether the link that is provided in the link is functioning well. In addition to this, one should ensure that the link goes to the same place that is given in the email copy.
The third thing that should be followed in email marketing is that the URL should be same as the one in the email. Suppose, one includes a URL that is different from that in the email, it is known as phishing. At the same time, one should ensure that the URL specifically shows the person what they will see in the link.
In many cases, organizations may spend time and resources to educate clients on what is a phishing scam is and how it can be avoided. They also ensure that one should ignore requests for account and personal information in an email. For that reason, email marketers should avoid asking for such information because customers may mark these emails as spam.
One should include links in their email campaign because it keeps the audience glued on to your campaign. One should not just include banners or buttons in an email.
To summarize, digital marketing courses give extensive knowledge on email marketing. Therefore, students transform into better email marketers.