Who Should Attend Digital Marketing Course?
Digital Marketing Course Contents:
Insight Introduction to Digital Marketing
Insight Introduction to Digital Marketing
Search Engine Optimization:
What is SEO?, Future of SEO, What are Search Engines?, How search engines work, How to optimize website for voice search?
On Page & Off Page SEO:
Initial deep website Analysis, Complete website pages analysis, Keyword research with advanced tools, Keyword density analysis & placement, Meta Tag Optimization in pages, Title / Keyword / Description / Other Meta Tags, How to find relevant keyword, How to use Google Keyword Tool, Site(URL) Structure Analysis, Content Development check, H1,H2,H3 Tags, Anchor text, Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, What are Doorway pages, Invisible text, What is Cloaking, Creation of XML/HTML/ROR/Text Sitemaps, Submitting sites to Google Yahoo webmaster, Sitemap Creation and submission, Yahoo Sitemap Creation, Google webmaster account setup, Google Analytics setup and management, Google Adsense, Off Page SEO, What is Link Building, Search Engine Submission, What is Page rank, What are back links, Directory Submissions, Article submission, Social Bookmarking submission, Press Release submission, Content Editing and Content rewriting, Local and Regional Search Engine Indexing, Forum Posting & Posting Free Classifieds, Yahoo answer Link Building, Blog creation , submission & promotion, Blogs commenting, RSS ( Really Simple Syndication ), Google Mapping / Listings, What is White Hat SEO?, What is Black Hat SEO?, What is Grey Hat SEO?, What is latent semantic indexing, SEO Reporting, Sandbox Effect, Link Exchange, Local classifieds submissions, Google keyword Tool, Keyword Spy, Keyword Position checker, Meta Description Creation Tools, Preparing SEO Reports
Social Media Marketing:
Definition of Social Media, Types of Social Media, How Social Media Influence audience, How to choose right social media platform, Developing unique content for Social Media, What is viral marketing and its importance?, Integrating Social Media into your website and blogs, Using Facebook, Setting up Facebook Account, What can you do with Facebook, Facebook Benfits, Facebook Fanpage, Facebook Profile, What is CPC and CPM ?, Group Pages vs Fan Pages, Facebook Pages – What can you do, Facebook Connect [Like , Share , Comment], Facebook Pages [Creating , Managing , Retention], How to promote your Facebook fan page, Engagement and conversion, Creating Facebook Application / Widget, Pro and Con of using Facebook, Linking with Youtube, Creating Events, Building Content Calendar, Using Linkedin:, What is Linkedin, Company Profile & Individual Profile on Linkedin, Linkedin Groups, How to connect with people on Linkedin, Sharing updates in Groups, Marketing &Business promotion on Linkedin. Using Twitter: What is Twitter, How to setup an account on Twitter, Following and Listening, Marketing on Twitter, Building Relationships, Twitter Guidelines, Twitter tools, Finding people and companies on Twitter, Automate Twitter, Advertising on Twitter
Search Engine Marketing & PPC:
Introduction to Adwords – PPC, How PPC Works and different PPC Medium, Different PPC Tool to conclude on a decision, How to setup and Adword account, Keyword research and Traffic Estimator tool, Generating Cient PPC Proposal, Creation of Effective Campaigns and Ad groups, Bidding and Optimization techniques, Creation of Banners using Display builders, Writing Compelling Ad copies – Do’s & Dont’s, Keyword Grouping using Broad Match , Exact match , Phrase Match etc., Budget , Billing and Reporting, Tracking and Performance, Analytics role in PPC, Google Insights Study, Managing Client account, Introduction to Bing Ads and Yahoo Ads
Email Marketing:
What is Email Marketing, How to use Email Marketing for Business, Best Email Marketing service providers, The science of Email Marketing, How to improve your website ranking by Email Marketing, How to write an effective Email for Marketing
Lead Generation for Business
What is Lead Generation, Different platforms for Lead generation, Creating Landing Pages for Lead generation, How to use Attraction Marketing for Lead Generation in Business
Affiliate Marketing:
Basics of Affiliate marketing, Understanding Affiliate Marketing, Intelligent Keyword Research & Analysis, Choosing Right Products :Clickbank ,CJ, Affiliate Marketing secrets, Building Affiliate Pages using CMS, Affiliate Marketing History, Getting started as an Affiliate, How to be an Affiliate Marketer and makes money
Google Adsense:
What is Adsense, Google Adsense program, Google Adsense Approval process, Google Adsense secrets, How to get relevant Adsense Ads, Making money with Google Adsense, Google Adsense revenue sharing model, Google Adsense Optimization tips
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