Introduction to Digital Marketing- Best Digital Marketing Institution
Digital or online marketing is the promotion of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, social media marketing, search marketing, email marketing, and any other digital mediums. However, many marketing experts see digital marketing as a completely new field requiring a new approach to consumers and the latest ways of understanding how the buyer interacts with traditional marketing. Nowadays, digitally contacting people has become simpler, targeting target audiences and attracting them to their clients, because of this digital marketing has become a big part of the business.
Here’s a video of history’s first digital marketer:
[Image source: Wikipedia]
His name was: Guglielmo Marconi.
Top Digital Marketing Channels For Your Business
Here is a quick overview of some of the most common tactics for digital marketing and the platforms involved
1. SEO: SEO stands for it is Optimization of search engines and method of improving the quality and quantity of website traffic by increasing the exposure of a website or web page to online users and search engine.
To understand SEO’s true meaning, let’s break down the concept and look at the components:
Optimizing your content:
Try to target Right Audience
Content optimization
Now that you understand how to boost website traffic, let us just look at the different forms of SEO in use.
| Types | Description |
| White Hat | White Hat is the most common SEO methodology, using methodologies to boost a project’s ranking in search engines. It holds fewer risk and, over time, continues to have positive, cumulative benefit. It adheres to guidelines issued by Google Webmaster. |
| Black Hat | Black Hat ways to exploit the consider the problems in the techniques of search engines to get good ratings. It does not comply with the webmaster guidelines set by SEO. Using such strategies, rankings can expect volatile, rapid but short-lived development. |
| Grey Hat | Grey hat SEO is neither black nor white, it blends the two instead. It’s a change from Black SEO to White SEO tactics, and vice versa. |
[Image source: MOZ]
2. Website Development: It is a big truth that the website is the center of every business and digital marketing campaign. A website is the place where most people will interact with your business. Because your business website helps in making the first impression on your audience so never forget to make smart web development strategies according to the guidelines of the digital marketing world.
3. PPC Marketing: PPC or(pay-per-click ) is a way to market and gain higher visibility on search engines such as Google and Bing. PPC is the platform for online marketing where the advertiser have to pay specific amount to the search engine a fee, each time, the ad gets a clicked by a user. But without a clever plan and conservative tactics, pay-per-click can lead to major headaches. Let us see how PPC is important to the organization because of so much significance.
Things to note before you go for PPC.
4. Content Writing and Marketing: A content marketing’s aim is to use content to attract targeted and potential customers. Content is usually published on an official website and blog networks then market by social media, SEO, email marketing and PPC campaigns.
5. Email Marketing: Email marketing is the process of sending out a message via bulk of emails, usually to a set of potential audience. Each email may includes ads, query for a business , new promotional offers , donations or survey vai emails.
6. Social Media Marketing: A social media marketing campaign’s primary objective is to do brand awareness and social signal building with users but when you move further into social media marketing, you can use it to generate business, or even as a direct sales network.
How can Social media help in meeting your business goals?
7. Affiliate Marketing: Affiliate marketing is the method of receiving a profit through the advertising of the goods of other people on your own website and blog network. You can select a product that you like and you sell it to others and with this you can earn a big piece of income for every sale you make.
8. Video Marketing: Video marketing refers to the use of video on digital platforms to sell or advertise your brand or service. In simplified way, you are said to be using video marketing when you use video to promote your brand , product or service, participate in social media networks.
Why Is Video Marketing Gaining Importance?
9. Facebook Marketing: As one of the largest social networking sites, Facebook is increasing dramatically in terms of users and traffic. As more people explore social networking sites, Facebook has become one of the key sources of social media on the internet for promoting your business, Facebook can be a huge benefit your company in many ways because through it, people learn more about goods, organizations and world events. You can use it as a distinctive marketing tool for brand building.
Benefits to your Business by Using Facebook as a Social Media Marketing tool
10. Instagram Marketing: Instagram marketing is simply another tactic used by more than 500 million daily users to distribute the promotional materials across a specific digital platform. In order to communicate with Consumers, tell the visual of their brands, and stake out a visual media presence, digital marketers must be able to master Instagram marketing.
11. LinkedIn Marketing :LinkedIn is an organization and job-oriented service that works via websites and mobile apps. It is used primarily for the professional networking. You can target your existing and potential customers by using LinkedIn, and post quality content. On LinkedIn you can join relevant groups and share your content, or you can build your connection and post it on your own timeline to let people about the work you are doing.
12. Twitter Marketing :Twitter marketing has become a popular channel of digital marketing for even the savviest social marketers. The whole idea behind marketing on Twitter is to drive sales, generate leads, increase clicks, and increase downloads. Like every other social media platform, finding marketing success on Twitter takes strategic planning to stand out and keep your audience engaged.
Inbound marketing: Inbound marketing is a new marketing concept where marketers attempt to promote valuable content to potential buyers. Inbound marketing, also referred to as content marketing. Inbound marketing includes the production of blog posts, social media, infographics, white papers, email newsletters, and other content that users actually want to read.
| Inbound | Outbound |
| Tries to pull in readers of interest | Pushes at everyone, unaware of interest, |
| Written for the needs of the customer | Written for the needs of the product |
| Fluid and interactive | Inert, one-way |
| Draws clients in | Find out customers |
| It is part of the distribution of content. | Disrupts consumption of content |
| Native habitat: blogs, social media, emails for opt-in, scan, influencer marketing | Natural environment: show advertising, billboards, scripts for telemarketers, magazines, TV advertisements |
What is the Scope and future of the Digital Marketing Course ?
The field of marketing is changing with time and demand. As a result, the customer’s requirements is also changing with increasing technology. Today, users likes to spending much of their time on social media networks, blogs, websites, video platforms etc.
Today , Every business wants to sell their goods and services online in order to reach a wider target audience and to have a strong online potential customer base. Nowadays, businesses need hype for their growth, and is one of the active media that promotes their goods and brands over the Internet so internet marketing is, therefore, every hour’s need.
Nowadays, the industry of digital marketing is booming at a rapid pace, according to the report, the world will go digital by 2020, and internet users will rise to 635.8 million by 2021. As a result, all businesses are set to make their online presence and thus this change will generate a lot of job opportunities in this sector.
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