Course Overview
This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximise online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.
Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
What you will Learn
This professional diploma will help you gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage search, social media, mobile and email marketing campaigns, integrate your digital marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates.
You will understand how digital marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts.
It will enable you to plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules.
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business. The Professional Diploma in Digital Marketing will help you gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
What is a Professional Diploma?
An IBAT Professional Diploma is a focused, short duration practical course that consolidates, upskills and/or reskills learners in a professional area. They are stand-alone qualifications that do not lead to an award on the National Framework of Qualifications (NFQ).
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