• WHAT IS SEO
• HISTORY OF SEO
• WHAT IS SEARCH ENGINES
• DIFFERENT TYPES OF SEARCH ENGINES
• IMPORTANCE OF SEARCH ENGINES
• SERP- SEARCH ENGINE RESULT PAGE
• DIFFERENT TYPES OF KEYWORDS
• WHAT IS CRAWLERS, ROBOTS & SPIDERS
8.2 TECHNIQUES OF SEO
• WHITE HAT TECHNIQUES
• BLACK HAT TECHNIQUES
• GREY HAT TECHNIQUES
8.3 TYPES OF SEO
8.3.1 ON-PAGE SEO
• INTRODUCTION TO ON-PAGE OPTIMIZATION
• TAGS OPTIMIZATION: TITLE, DESCRIPTION, KEYWORDS & H1-H6 TAGS
• DIFFERENT META TAGS
• CONTENT OPTIMIZATION & ITS IMPORTANCE
• SITE OPTIMIZATION & ITS IMPORTANCE
• IMAGE OPTIMIZATION – ALT TAGS & IMAGE NAMING
• GEO TAGGING
• URL STRUCTURE/PAGE NAMING/PERMALINK
• URL CANONICALIZATION
• INTERNAL LINKS & EXTERNAL LINKS
• ANCHOR TEXT & ITS IMPORTANCE
• SITEMAP AND ITS IMPORTANCE
• SITEMAP FORMATS/TYPES
• SITEMAP CREATION & SUBMISSION
• ROBOTS.TXT
• HTTP V/S HTTPS
• KEYWORD PROXIMITY, AUTHORITY, PROMINENCE & DENSITY
• GOOGLE ANALYTICS & WEBMASTER INTEGRATION
• DUPLICATE CONTENT/URL’S/TAGS
• W3C VALIDATION
• BROKEN LINK ANALYSIS
• BREAD CRUMBS
• CREATING EFFECTIVE LANDING PAGE
• ON PAGE AUDIT
• MEASURING & TRACKING SUCCESS
• SEO MISTAKES THAT WEAKEN YOUR RANKINGS
• SOCIAL MEDIA PLUG INS
8.3.2 OFF-PAGE SEO
• INTRODUCTION TO OFF-PAGE OPTIMIZATION
• DOMAIN AUTHORITY
• HOW TO INCREASE DOMAIN AUTHORITY
• WHAT IS WEB 2.0 SUBMISSION
• WHAT IS BACK LINKS / LINK BUILDING
• TYPES OF BACK LINKS / LINK BUILDING
• DO’S & DON’TS OF LINK BUILDING
• WEBSITE SUBMISSION TO SEARCH ENGINE
• WEB MASTER SUBMISSION GUIDELINES & THEIR STEPS
• SITE ANALYSIS
• COMPETITORS BACK LINK RESEARCH
• WHAT IS DO-FOLLOW AND NO-FOLLOW LINKS IN SEO
• DO FOLLOW VS NO FOLLOW
• DIRECTORY SUBMISSION
• ARTICLE SUBMISSION
• CLASSIFIED SUBMISSION
• PRESS RELEASE SUBMISSION
• LOCAL LISTING/BUSINESS LISTING SUBMISSION
• FORUM POSTING
• GUEST POSTING
• IMAGE / INFOGRAPHICS SHARING
• VIDEO SHARING
• DOCUMENTS SHARING
• RSS FEED SUBMISSION & ITS IMPORTANCE
• BLOGGING/ CONTENT MARKETING & ITS IMPORTANCE
• SOCIAL NETWORK SITES & LINKING TO WEBSITES
• LINK BATING, LINK EXCHANGE, LINK JUICE, LINK WHEEL, EQUITY LINK
• MARKETING STRATEGY TO BUILD HIGH QUALITY BACK LINKS
• MONITORING SEO PROCESS
• QUESTIONS & ANSWERS
8.4 LOCAL SEO
• WHAT IS LOCAL SEO?
• CREATION OF GOOGLE MY BUSINESS
• NAME, ADDRESS & PHONE NUMBER (NAP)
• CUSTOMIZATION OF GOOGLE MAPS
• REVIEWS
• OPTIMIZATION
• LOCAL SUBMISSIONS
8.5 ADVANCED SEO
• SCHEMA DATA / RICH SNIPPET
• LANGUAGE OPTIMIZATION
• .HTACCESS
• HTTPS CERTIFICATION
• TLD- TOP LEVEL DOMAIN
• INTERNATIONAL TARGETING
• SUB DOMAINS
• SEARCH INSIDE SEARCH
• E-COMMERCE SEO
• BLOG INTEGRATION
• AMP
8.6 ALGORITHMS
• WHAT IS SEARCH ENGINE ALGORITHMS
• HOW ALGORITHMS WORKS
• TYPES OF ALGORITHMS
• SEARCH ENGINE PENALTIES & RECOVERIES
• GOOGLE ALGORITHM UPDATES
8.7 SECRET KEYS OF WEB MIND
• WEBSITE AND SEARCH ENGINE
• WEB PAGE CREATION
• HISTORY OF SOCIAL MEDIA
• THE VALUE OF SOCIAL MEDIA
• SOCIAL MEDIA BEST PRACTICES
• SOCIAL MEDIA METRICS & ROI
• FIND THE RIGHT NETWORK FOR YOU
• IMPORTANCE OF “#” HASHTAG & “@”
• HOW TO CREATE EFFECTIVE SOCIAL MEDIA CALENDAR
• SOCIAL MEDIA OPTIMIZATION VS SOCIAL MEDIA MARKETING
17.2 SOCIAL MEDIA CHANNELS
• FACEBOOK
• LINKEDIN
• GOOGLE+
• TWITTER
• YOUTUBE
• BLOG
• SOCIAL BOOKMARKING SITES
17.2.1 FACEBOOK
• FACEBOOK BUSINESS/FAN PAGE CREATION
• GET STARTED WITH PAGES
• SETTING UP YOUR FACEBOOK PAGE
• MANAGE YOUR FACEBOOK PAGE
• EDITING FACEBOOK PAGE INFO
• HOW TO CREATE TABS
• HOW TO DO EFFECTIVE POSTING
• HOW TO INCREASE LIKES ORGANICALLY
• IMPORTANCE OF LIKES
• ADDING FACEBOOK PAGE/LIKES API IN WEBSITE
• FACEBOOK IMAGE & VIDEO DIMENSIONS
• PROPER POST SHARING
• GROUPS & ITS IMPORTANCE
• PAGE INSIGHTS
• POWER EDITOR
• CREATE AND BOOST FACEBOOK POSTS
• PROMOTING PAGE
• MARKETING STRATEGY FOR FACEBOOK
• CREATING ADS
• TARGETING AUDIENCE
• BUDGET OPTIMIZATION
• CPC, CPM
• CONVERSION TRACKING & REMARKETING
• HOW TO GENERATE FACEBOOK REPORT
17.2.2 LINKEDIN
• INTRODUCTION
• LINKEDIN FOR BUSINESS
• COMPANY PROFILES
• LINKEDIN PULSE
• RECOMMENDATIONS
• CREATING COMMUNITY
• LINKEDIN ADS
• LEAD GENERATION
• MARKETING STRATEGY
17.2.3 GOOGLE PLUS
• GOOGLE PLUS PROFILE
• BRAND PAGE CREATION
• COMMUNITY
• COLLECTION
• TRAFFIC GENERATE FOR LOCAL SEO
• GOOGLE+ – GOOGLE MAPS LISTING (PART OF MY BUSINESS)
17.2.4 TWITTER
• TWITTER ACCOUNT SETTING
• TWEETS
• FOLLOWERS
• FOLLOWING
• PROTECTED TWEETS
• TYPES OF TWEETS
• CONNECTING AUDIENCE
• PROMOTED TWEETS
• PROMOTED TRENDS
• PROMOTED ACCOUNTS
• USING “#” TAGS
• PROMOTING BUSINESS
• MARKETING STRATEGY
17.2.5 YOUTUBE
• INTRODUCTION
• CREATING A CHANNEL
• UPLOADING VIDEOS
• EDITING VIDEOS
• ADDING LINKS
• MONETIZATION
• ADVERTISING
• IN STREAM ADS
• TRUE VIEW ADS
• INSIGHTS
• MARKETING STRATEGY
• SEO FOR YOUR CHANNEL
17.2.6 BLOG
• INTRODUCTION
• CREATING A BLOG
• SETTINGS
• THEMES
• POSTINGS
• EDITING
• BLOGGING SITES
• BLOGGER.COM
• WORDPRESS.COM
• ADSENSE INTEGRATION
17.2.7 SOCIAL BOOKMARKING SITES
• PINTEREST
• INSTAGRAM
• STUMBLE UPON
• TUMBLR
• SCOOP.IT
• REDDIT
• FLICKR ETC.
• WHAT IS SEM
• WHAT IS PPC
• GOOGLE ADWORDS
• INTRO TO GOOGLE ADWORDS
• BENEFITS OF GOOGLE ADWORDS
• HOW TO SET UP ADWORDS ACCOUNT
• ADWORDS ACCOUNT STRUCTURE
18.2 CAMPAIGNS
• TYPES OF CAMPAIGNS
• CHOOSE THE RIGHT CAMPAIGN
• KEYWORD PLANNER TOOL
• KEYWORD MATCH TYPE
• DISPLAY PLANNER TOOL
• BIDDING STRATEGIES
• BID ADJUSTMENTS
• CONVERSION TRACKING
• TYPES OF CONVERSION TRACKING
• IMPLEMENTING CONVERSION TRACKING
• ATTRIBUTION
• EXPERIMENTS
• ADWORDS EDITOR TOOL
• ADWORDS ACCOUNT MANAGER
• GOOGLE GRAND ACCOUNT OVERVIEW
• ADWORDS EXPRESS
• BENEFITS OF ADWORDS EXPRESS
• ADWORDS VS ADWORDS EXPRESS
• A/B TESTING
18.3 SEARCH NETWORK
• BENEFITS OF SEARCH NETWORK CAMPAIGN
• CAMPAIGN SUB TYPE
• LOCATION SETTINGS
• BID STRATEGY
• BUDGET CALCULATION
• AD SCHEDULING
• TYPES OF ADS
• HOW TO CREATE EFFECTIVE ADS
• AD EXTENSIONS
• ADVANCED SETTINGS
• QUALITY SCORE
• AUCTION INSIGHTS
• REPORTS
• AD PREVIEW AND DIAGNOSTICS
18.4 DISPLAY NETWORK
• GDN – GOOGLE DISPLAY NETWORK
• PROS AND CONS
• CAMPAIGN SUB TYPE
• BID STRATEGY
• OBJECTIVES
• TARGETING ADS
• TYPES OF ADS
• FREQUENCY CAPPING
• REMARKETING
• GMAIL ADS
• PLACEMENTS E
XCLUSIONS
• REPORTS
18.5 VIDEO
• BENEFITS
• CAMPAIGN SUB TYPE
• BID STRATEGY
• VIDEO AD FORMATS
• CHANNEL CREATION
• CHANNEL OPTIMIZATION
• VIDEO OPTIMIZATION
• LINKING WITH YOUTUBE CHANNEL
• PLACEMENTS EXCLUSIONS
• REPORTS
18.6 UNIVERSAL APP CAMPAIGN
• BENEFITS
• BID STRATEGY
• AD OPTIMIZATION
• APP INSTALL
• IN APP ENGAGEMENT
• LINKING WITH PLAY STORE
• PLACEMENTS EXCLUSIONS
• REPORTS
18.7 SHOPPING CAMPAIGN
• BENEFITS
• CAMPAIGN SUBTYPE
• INTRO TO GMC (GOOGLE MERCHANT CENTRE ACCOUNT)
• GMC ACCOUNT SET UP
• VERIFICATION METHODS
• LINKING ADWORDS WITH GMC
• PRODUCT FEED CREATION
• INVENTORY UPDATION
• BID STRATEGY
• PRODUCT LISTING ADS
• PRODUCT GROUPING
• PLACEMENTS EXCLUSIONS
• REPORTS
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