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Digital Marketing Courses in UK
We are living in a world where everything is being digitalized. Almost every person in this world has a mobile phone or other digital device. Most of the services and activities, such as food delivery and consulting a doctor online, have become a part of the “digital world”. Everything is available at our fingertips. As a result, people find digital services and activities easier and more accessible. It alerted all organisations and businesses to adapt to the changes that are happening in society.
Likewise, marketing, an inevitable part of developing business, adapted to technological advancements and digital platforms to encode new marketing strategies to conquer the .
What is Digital Marketing?
Digital Marketing is the process of making innovative marketing strategies by combining traditional marketing ideals with modern technological advancements to advertise the products or services of an organisation. It has become an inevitable part of the emerging commercial-oriented world. Trade or business; products or services; local or global; essential or non-essential; everything requires a promotion or advertisement to achieve their targeted profit.
Digital Marketing is a form of online communication that promotes products or ideologies through various digital tools, techniques, and strategies. It uses digital channels, social media, search engines, etc. to acquire a desired result in business. Moreover, it plays a crucial role in the market performance of a business or company. So, studying Digital marketing and its various aspects can rapidly boost a person’s professional, financial, and personal gains in this digital era.
Digital Marketing Courses in UK: Highlights
| Course Duration | UG: 4 years (3 years+ 1 optional placement year)
PG: 1 or 2 years |
| Major courses offered | MSc in Digital Marketing
BSc in Digital Marketing, etc… |
| Top Universities | University of Bath, Birmingham City University, Durham University, Coventry University, etc. |
| Average Annual fees | UG: £ 21292.30
PG: £ 25,750 |
| Eligibility criteria | UG: 50% in 12th grade
PG: 65% in bachelor’s degree |
| Scope of Digital Marketing in UK |
|
| Average Annual Salary | £ 78,000 |
Scope of Digital Marketing.
This is an era of global digitalization– Food or machines, education or entertainment, law or healthcare, everything is being digitalized. Previously, people used to stand in queues to purchase a Cinema ticket, to consult a Doctor, to visit a temple, etc. Nowadays, everything and every service is available on your phone. People depend on their phones more than anything else. From reading newspapers to scrolling social media, from ordering food online to eating it while watching programs on OTT platforms, and from reading online articles to accessing information online, phones and the internet play an important role in people’s lives nowadays.
When potential customers of any business find themselves comfortable with these digital services, business owners and companies need to transcend their products and services in the same way. This is where Digital Marketing gains importance. Irrespective of the type or size of the business, every company need efficient Digital Marketing experts to flourish their businesses. Thus, it becomes an ever-evolving industry with multiple professional opportunities.
Why Choose a Career in Digital Marketing?
- Variety of Job Opportunities: Digital marketing is a wide realm where you can find various job roles. There is a high demand for digital marketing experts.
- Exposure: Digital marketing is not restricted to any specific field. Digital marketing has access to the health industry, education, business, culinary industries, entertainment, media, and so on.
- Decent Salary: Careers in digital marketing can get you high salaries.
- In line with current trends: You can get updates on current digital trends and can always have a trendy life. Always being in line with market trends can uplift your career.
- Immense scope for learning: Trends and strategies constantly change in this industry. So, you can learn new techniques and strategies each day, that will benefit you in your future.
- Constantly developing industry: Day by day, the number of people using smartphones and the internet is increasing. So, each day demands a new marketing strategy. As a result, there will be innumerable job opportunities. It will widen your career prospects.
- Enhancement of creativity: As this industry demands new innovative ideas for business development, you have a chance to unleash your creativity and suggest new strategies.
High in-demand jobs in Digital Marketing
- SEO Specialist
- Social Media Manager
- Search Engine Marketing professional
- Analytics Manager
- SEO Content Writer
- CRM Manager
- Digital Marketing Manager
- Content Marketing Specialist, etc.
These are some job roles and their respective salaries available for digital marketing graduates.
| Job Title | Average Annual Salary |
| Chief Marketing Officer | £1,24,000 |
| Brand Manager | £1,15,000 |
| Brand Ambassador | £1,13,000 |
| Digital Marketing Manager | £94,100 |
| Market Research Analyst | £86,500 |
| Creative marketing Lead | £78,800 |
| Content Marketing Strategist | £78,500 |
| Campaign Specialist | £72,500 |
| Marketing Consultant | £51,803 |
| Creative Writer | £50,300 |
Why Study Digital Marketing in UK?
The UK is one of the to pursue a degree in Digital Marketing. Getting Digital marketing training in UK opens a world of opportunities in front of students.
- Quality education: UK universities are well-known for their world-class education system and state-of-the-art infrastructure. Studying in UK is considered equivalent to establishing a wonderful academic and professional life.
- Curriculum: UK universities regularly update their curriculum, especially for courses based on marketing and technology. They always ensure that their curriculum incorporates the changing trends and technologies in Digital Marketing and enlightens their students.
- Expert faculties: Faculty expertise is another important factor in building a successful future for students. UK universities ensure that the faculties are knowledgeable and up to date with the current trends and changes in their specialised realms.
- First-hand experience: In UK universities you can work on real-world marketing assignments. Hence, you can have first-hand experience in working on in-site digital marketing.
- Internship opportunities: Students can collaborate with top companies for internships if they study at UK Universities.
- Job Opportunities: The UK is an international market for High-paying jobs. After completing their studies, students can easily get into a global organisation and begin their careers with the most reputed companies in the world.
Exams required to study Digital Marketing Courses in UK
International students who want to study Digital Marketing courses in UK have to take some tests for their admission purpose.
- IELTS (International English Language Testing System): It is a standardised test to check a candidate’s English language proficiency. Students from non-English speaking countries must take IELTS and secure a minimum score of 6.0 to ensure admission in Digital Marketing Courses in UK.
- TOEFL(Test of English as a Foreign Language): Some UK universities accept TOEFL instead of IELTS. Students must secure a minimum score of 78 to ensure admission to UK universities for Digital Marketing courses.
- PTE (Pearson Test of English): This is yet another English proficiency test accepted by UK universities. Students have to score a minimum of 60 to study Digital Marketing courses in UK.
- GRE (Graduate Record Examination): Most of the UK universities don’t insist on having a GRE score for admission in Digital Marketing Courses. Yet, some universities prefer candidates who have excellent GRE scores, because they take it as proof of the candidate’s excellence.
- GMAT (Graduate Management Assessment Test): Similar to the GRE, UK universities don’t insist on having a GMAT score for studying Digital Marketing. Yet, it is considered a criterion to shortlist the candidate’s profile from multiple applications by some universities.
Documents Required to Study Digital Marketing Courses in UK
- Academic transcripts.
- Scorecards of IELTS/TOEFL and GMAT/GRE.
- Statement of Purpose (SOP)
- Letters of Recommendation (LOR)
- An updated resume or CV.
- A valid passport.
- Work experience certificates and extracurricular activities proof (If any).
Top Universities to Study Digital Marketing Courses in UK
Many of the universities in UK offer specialised programs in Digital marketing for students. Some of the top universities in the UK that offer Digital marketing courses are listed here.
- University of Bath
- King’s College London
- University of Surrey
- University of Portsmouth
- Northumbria University Newcastle
- University of Westminster
- University of Chester
- Birmingham City University
- Leeds Beckett University
- Coventry University
- Lancaster University
- University of Warwick
- Oxford Brookes University
- University of Northampton
- De Montfort University Leicester, etc.
Popular Digital Marketing Courses in UK
UK universities offer multiple bachelor’s and master’s programs for international students. All these programs are globally valued and open innumerable opportunities in front of students. Let’s have a look at the popular Digital Marketing courses offered by UK universities.
- Digital Marketing BA Honours
- Advertising and Digital Marketing BA Honours
- Digital Marketing BSc Honours
- MSc in Digital Marketing
- MA in Digital Marketing
- MBA in Digital Marketing
- MSc e-Business Management
Now, let’s delve deeply into each course.
-
Digital Marketing BA (Hons)
Digital Marketing BA (Hons) is an undergraduate degree in marketing that enables students to transform themselves into experts in forming exceptional marketing strategies for the business development of an organisation. This course focuses primarily on providing students with the fundamentals of Digital marketing. It makes them use their knowledge and creativity in practical applications. Besides, it encourages students to gain knowledge and understand the various strategies of social media campaigns, explore the toolkit for effective digital marketing, and create innovative strategies for successful digital marketing.
UK Universities Offering Digital Marketing BA (Hons)
| Universities | Course duration | Average Annual Fees | Academic requirements | Intake |
|---|---|---|---|---|
| Birmingham City University | 3 years + 1 professional year (optional) | £13,980 | 88 UCAS Tariff points. IELTS: 6.0 or PTE (Academic): 64 TOEFL: 80 |
Fall |
| University of Chester | 3 years | £13,450 | IELTS Academic: 6.0 Overall 65% in 12th grade |
Fall |
| University of Westminster | 3 years + 1 (placement year) | £15,400 | UCAS tariff Points: 112-128 IELTS: 6.0 |
Fall |
| University of Portsmouth | 3 years+ 1 year placement | £18,100 | UCAS points: 120-128 IELTS: 6.0 |
Fall |
| Oxford Brookes University | 3 years+ 1 (optional year) | £16,300 | UCAS points: 120 IELTS: 6.0 |
Fall and Winter |
| Leeds Beckett University | 3 years | £16,000 | UCAS tariff points: 120 IELTS: 6.0 |
Fall |
-
Advertising and Digital Marketing BA (Hons)
Advertising and Digital Marketing BA (Hons) is an undergraduate degree that focuses on producing experts in Digital Marketing with excellent creativity and pleasing advertising skills. This degree enables students to identify current marketing trends and customer behaviours. Moreover, it inspires them to use their creativity and marketing knowledge to create and manage new marketing strategies.
UK universities offering Advertising and Digital Marketing BA (Hons)
| Universities | Course Duration | Average Annual Fees | Academic Requirements | Intake |
|---|---|---|---|---|
| Coventry University | 3 years +1 (optional year) | £16,800 | An acceptable UCAS Points IELTS: 6.0 |
Fall |
| University of Greenwich | 3 years | £16,150 | UCAS Tariff Points: 72 | Fall |
| University of Northampton | 3 years | £14,750 | IELTS: 6.0 | Fall |
| University of Hertfordshire | 3 years | £14,750 | UCAS Tariff Points: 112–120 IELTS: 6.0 |
Fall |
| Lancaster University | 3 years | £24,475 | IELTS: 6.5 | Fall |
| De Montfort University Leicester | 3 years | £15,250 | IELTS: 6.0 | Fall |
-
Digital Marketing BSc (Hons)
Digital Marketing BSc (Hons) is an undergraduate degree that focuses on challenges, issues, and developments in real-world digital marketing. It covers the fundamentals of digital marketing and practical experience in applying the theory.
UK Universities offering Digital Marketing BSc (Hons)
| University | Course Duration | Average Annual Fee | Academic Requirements | Intake |
|---|---|---|---|---|
| University of Warwick | 3 years | £27,060 | IELTS: 6.0 | Fall |
| University of Bath | 4 years | £12,850 | A 12th certificate of a minimum of 80% in all subjects. IELTS: 7.0 TOEFL: 100 PTE: 69 |
Fall |
| University of Huddersfield | 3 years | £16,500 | UCAS Tariff points: 112-120 IELTS: 6.0 |
Fall |
| Ravensbourne University London | 3 years | £16,500 | IELTS: 6.0 | Fall |
| University of Derby | 3 years | £14,900 | UCAS points: 112-120 | Fall |
-
MSc in Digital Marketing
MSc in Digital Marketing is a postgraduate degree that focuses more on marketing metrics, analytics, and empirical data to ensure that students can form innovative business ideas and strategies to benefit the organisation they are working for.
UK Universities Offering MSc in Digital Marketing
| University | Course Duration | Average Annual Fees | Academic Requirements |
|---|---|---|---|
| King’s College London | 1 Year | £31,260 | Bachelor’s Degree with a minimum of 67%. IELTS: 7.5 PTE: 75 TOEFL: 100 Optional requirements |
| University of Bath | 1 Year | £28,000 | Bachelor’s degree must have business/management and marketing-related content. IELTS: 7.0 PTE: 69 TOEFL: 100 |
| The University of Manchester | 1 Year | £29,000 | First-class bachelor’s honours degree. IELTS: 7.0 TOEFL: 100 PTE: 76 |
| University of Surrey | 1 Year | £22,000 | At least 60% in Bachelor’s degree. IELTS: 7.0 Optional requirements |
| Northumbria University Newcastle | 1 Year | £19,000 | IELTS: 6.5 |
| University of West London | 12-16 months | £14,750 | IELTS: 6.5 A bachelor’s degree. Optional requirements |
-
MA in Digital Marketing
MA in Digital Marketing focuses more on the creative side of Digital Marketing. It incorporates elements that ensure the creation of industry-ready professionals in Digital Marketing.
UK Universities offering MA in Digital Marketing
| University | Course Duration | Average Annual Fees | Academic Requirements |
|---|---|---|---|
| University of Portsmouth | 1 year | £17,900 | IELTS: 6.5 |
-
MBA in Digital Marketing
MBA in Digital Marketing is a course designed to produce Marketing business experts who can make decisions that benefit the organisation. It enables students to understand two major areas in marketing business: big data and customer relations. Consequently, students can analyse the market performance of their organisation with the available data and use their numerical and analytical skills to make proper business decisions.
UK Universities Offering MBA Digital Marketing
| University | Course Duration | Average Annual Fees | Academic Requirements |
|---|---|---|---|
| University of East London | 1 year | £16,740 | A minimum of upper second-class bachelor’s degree from a reputed organisation.
IELTS: 6.0 |
| University of the West of Scotland | 1 year | £15,250 | A proper bachelor’s degree.
(OR) Relevant work or professional experience. |
-
MSc e-Business Management
MSc e-Business Management is a course that focuses on producing e-marketing professionals who can use e-business and e-commerce techniques along with traditional business processes to manage or lead changes in the current marketing processes or introduce new business ideas and strategies in the digital and social realm.\
UK Universities Offering MSc e-Business Management
| University | Course Duration | Average Annual Fee | Entry requirements |
|---|---|---|---|
| University of Warwick | 1 Year | £31,450 | Good academic credential in Bachelor’s degree. IELTS: 6.5 (or) PTE: 62 |
| Abertay University | 1 Year | £15,000 | Minimum 65% in Bachelor’s degree IELTS: 6.0 TOEFL: 78 |
| Newcastle University | 1 Year | £ 21,056 | Honours degree in any international subject IELTS: 6.5 TOEFL: 90 PTE: 70 |
Application Process: Digital Marketing Courses in UK
- Shortlist universities and courses: You have to go through the details of Digital marketing courses and universities to understand whether it suits your area of interest.
- Gather details: Once you shortlist the university and course, visit the official website of the university to gather information on eligibility criteria, required documents, and important dates of admission for each university to avoid unnecessary hassle in between.
- Consult Admission Counsellor: For further clarification regarding the university, course, and admission procedures, you can consult an Admission Counsellor.
- Arrange documents: You have to arrange for the necessary documents and other details for your admission to UK universities.
- Apply: Once the application portal opens, you can submit your application with all the necessary documents.
- Check emails: You have to regularly check your emails for further updates regarding your application and admission.
- Apply for a visa: If you receive an offer letter from the University, you can visit your nearby UK embassy and apply for a student visa.
- Arrange accommodation: You have to arrange for accommodation before you land in the UK. You can seek help from your university, seniors, or UK government-authorised brokers, etc.
Scholarships for studying Digital Marketing Courses in UK
International students have to find proper funding for their study in UK.
Here are some scholarships offered for international students to study digital Marketing courses in the UK.
| Scholarship Name | Sponsor of the Scholarship | Benefits |
| Merit Scholarships for Indians | Northumbria University | £ |
| International Academic Excellence Scholarship | Coventry University | £ 1,500 |
| PG-Taught International Scholarship | University of Plymouth | £ 2000 off on the student’s first year’s tuition fee.
10% off on successive years’ tuition fees. |
| International Academic Excellence Scholarship | University of Plymouth | 50% off on your first year’s tuition fees. |
| Dean’s International Excellence Award | University of Strathclyde | £ |
Texas Review: A Better Choice to Study in UK
, one of the top study abroad consultants in India, takes pride in offering the best services for our clients regarding their dreams. We leave no stone unturned in the process of getting you admitted to the UK universities of your choice. Our experts in country and course selection will help you to shortlist the countries and courses that are in line with your interests, profile, and budget. After that, you can join our online or offline coaching classes for . With the help of our facilitators and study materials, you can secure good scores on the entrance tests and English proficiency tests. Besides, we will aid you in all realms of your course application. Moreover, our experts will guide you through your visa application and any other post-landing requirements as well.
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