Digital marketing during a pandemic – Vicinity Media

Of course, some cancellations are unavoidable with imposed travel bans kicking-off this week and mass gatherings prohibited. Brands are at the top of the marketing food chain and thus set the general mood. They need to remain calm and carry on with ‘business unusual’. Things need to be done differently but what’s key is that things are still done. Those who do will find opportunities and grow market share. Those that don’t will miss out.