Digital Marketing During the COVID-19 Crisis | Actions to Take Now | V9 Digital

March 23, 2020 Editor Digital Marketing 0

A Guide to Digital Marketing During the COVID-19 Crisis

Natalie Henley

  • Digital Marketing

Many businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving.  We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share. 

Some of the Biggest Opportunities Right Now: 

What Brands Should Be Doing: Our Experts Weigh In

During any crisis, it’s essential to evaluate which digital marketing channels you should be leveraging and which you should be pulling back on. We don’t have a one-size-fits-all strategy. However, there are some areas most brands can quickly evaluate to determine where you need to put time and energy. 

Here are a few channels that offer quick insights into how you should approach this crisis: 

CRISIS COMMUNICATION

If you find yourself needing to do crisis communication online, here are a few guidelines we recommend. A big thanks goes to Michelle Ellis of for collaborating with us on this list! 

First things first: it’s time to launch your Crisis Communications Plan. If you have a crisis communication plan in place, it’s time to update and implement it. If you don’t have one, try to take the time to create one while doing this. Think about the worst-case scenario when you are developing this. Below, we share some steps to help you create and execute your crisis comms.

MESSAGING 

Here are some significant messaging guidelines for the next few weeks:

DIGITAL STRATEGY

Tactics to be Wary Of For the Next Few Weeks 

Again, this isn’t one-size-fits-all, however, here are some tactics that can go wrong quickly. 

Tactics to Lean Into For The Next Few Weeks 

Assuming you aren’t a food delivery or essential good brand, there are a few tactics that make sense to work on right now. There are some big opportunities to get the foundation of your market in better shape so that you are ready to hit the ground running when the crisis begins to fade. Additionally, we are seeing a huge increase in research-based search. Focusing on creating and promoting educational content can be a potent tool right now. 

If you need help with any aspect of digital marketing, – we are happy to help. 

More than ever, we wish you a ton of success with your marketing efforts in general and please don’t hesitate to reach out with questions or to bounce ideas off us. 

Stay safe, stay sane and hang in there, we’re all in this together!