Facebook lets you target your audience according to their demographic profile and behavioral patterns. With Facebook you can identify your audience to ensure your offers are displayed to prospective clients – Including people who could be interested in your company, but haven’t heard of it yet. Don’t miss out on this valuable opportunity to provide your sales team with a new source of leads for:
Facebook audience creation lets you use any combination of the following signals to give you unprecedented granularity in selecting who to target with your campaigns:
Other signals that can be leveraged are people’s friendships & personal connections, their education, and even their patterns for engaging with technology