At LaFleur, we’re committed to informing and empowering law office. We publish blogs, webinars, newsletters, and podcasts that teach legal representatives and law companies about digital marketing, branding, and other tools that can increase their practices and assist them catch the right leads. Now, we have actually taken it a step even more: we composed a book.
, published by Trial Guides, is our thorough guide to legal digital marketing. We’re incredibly pleased with this resource, and we hope you’ll discover it to be a powerful tool.
Keep checking out to learn why we composed the book– and what’s within!
Turning Decades of Experience Into a Legal Marketing Treatise
Chip LaFleur founded our firm with a not-so-simple objective: to offer remarkable, data-driven marketing techniques to law office and act as their partner, educating and empowering attorneys. Considering that then, we have actually assisted firms across the country harness the power of digital marketing, helping them build their brands and improve cases.
Our method is grounded in four core worths:
Our very first published book is a reflection of these worths and our technique to digital marketing.
Chip and the LaFleur team worked relentlessly on Digital Marketing for Law Firms, taking our decades of shared experience and perspective and turning it into a user friendly resource that describes complicated concepts like pay-per-click (PPC) marketing, website development, and organic seo (SEO) in plain English. It’s likewise filled with real-world examples, lists, and samples that help notify and enhance any law firm’s digital marketing plan.
What You’ll Find in Digital Marketing for Law Firms
You have actually probably experienced a customer or jury’s epiphany when you’re able to clearly describe a complicated legal theory or reality pattern to them. Suddenly, they can see the circumstances clearly and make better choices. Our book aims to do the very same thing for legal marketing.
From the basics of branding to evaluating how your crucial performance indicators (KPIs) effect your roi, Digital Marketing for Law Firms guides readers through the vital elements of any durable marketing strategy. The 436-page book covers a variety of subjects, including:
Rather than simply producing marketing jargon, which can equal legalese in its complexity, we thoroughly stroll readers through each step, utilizing an imaginary law firm and its customers to help highlight our methods and tactics. The book likewise includes an approximately 20-page glossary that defines and describes many of the marketing terms you’ll encounter as you build your firm’s digital presence.
“Digital Marketing for Law Firms was a labor of love,” states Chip. “Our team has seen first-hand how the best legal representative can favorably alter a customer’s life. Lots of legal representatives do not know how to maximize their marketing investments and miss out on these opportunities. We’ve striven to inform the law practice we partner with, however the book lets us reach a much wider audience.”
Suggestions for Both Do It Yourself Marketers and Law Firms looking for a Company Partner
Your law practice should have more than a one-size-fits-none website and marketing strategy. Rather, your marketing options must be tailored to your exact requirements and objectives. For some firms and sole professionals, that might mean Do It Yourself marketing– using your internal resources to create content, nurture leads, and develop a customer experience. As you grow, however, you might discover that employing a marketing partner makes more sense.
Our book serves both populations (and everybody in between) by explaining legal marketing best practices, showing examples of what (and what not) to do, and talking about “warnings” that show a marketing agency isn’t acting in your firm’s finest interest. Armed with this information, you’ll have the ability to properly assess your internal marketing capacity, construct effective methods, and choose the best digital marketing partners.
“At LaFleur, we turn down the ‘smoke and mirrors’ method to agency-client relationships,” notes Chip. “While there’s an art and science to digital marketing, much of the basics are easy to comprehend, when somebody’s taken the time to explain them properly to you. I understand that when lawyers get these principles, they can make significantly much better choices, invest more sensibly, and pick the very best possible firms for their goals and budget plan.”
Ready to Boost Your Marketing Reach? Get in touch with LaFleur
In addition to, you can always reach out straight to the LaFleur group. We can answer your questions about your legal marketing plan, recommend ways to enhance its reach, and educate you about our approach and solutions. To reach Chip and the group, you can either complete our online type or call us at (888) 222-1512.
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