Over the last several years, the marketing landscape has undergone some serious changes. If you want to make sure your manufacturing business stays competitive, it is important to keep up with these changes.
Currently, around 80% of online purchases start with a Google search, and that number is only expected to increase in the years to come. Needless to say, it’s more important than ever that your business’ marketing strategy focuses heavily on generating leads and sales online. At the same time, however, digital marketing for manufacturers encompasses a variety of techniques and strategies, and picking the right one for you isn’t always easy.
In this article, we’ll go over five of the strategies we recommend so that you can get a better idea of how to approach marketing for your business.
Content Marketing
Content is king on the internet, and that probably won’t be changing any time soon. Without content, websites would be completely empty and provide no value to customers. Needless to say, it’s a must that your marketing strategy includes content creation. However, this doesn’t mean that you should be publishing as much content as possible with no rhyme or reason.
Instead, you should focus on producing high-quality content that answers your audience’s questions and addresses their needs.
To do this, you should research which keywords your target audience is searching for online, and create content around those terms. That way you’ll already know that they’ll be interested in what you have to say. By developing a good content strategy, you can establish your business as an expert in your field which will help build trust with your audience.
Keep in mind that content doesn’t always have to mean blog posts. Infographics and videos are also popular pieces of content that tend to perform well.
Social Media Marketing
As a manufacturing business, you may not think that you need to be active on social media, but that couldn’t be any further from the truth. Having a strong social media presence can be another great way for you to share your content.
On top of that, interacting with people on social media can help establish a strong reputation with your audience. These days, engagement is a very important factor for many people when they’re deciding who to spend their money with.
By working with a social media expert, you can get a good understanding of which platforms make the most money for your business, and you can come up with a strategy that will help you attract the most people.
Search engine optimization (SEO) is one of the most important aspects of every successful marketing strategy. Unlike other forms of digital marketing for manufacturers, SEO is an inbound practice. Basically, this means that SEO draws people in based on what they’re already interested in as opposed to your business having to reach out to people. The purpose of SEO is to help improve your website’s search engine rankings which will lead to more organic traffic.
The results from SEO may take a few months, but it tends to be more affordable than other marketing methods and often has a better ROI.
Email Marketing
There are some people who may be under the impression that email marketing is no longer effective, but that isn’t the case. Connecting with people via email continues to be a solid marketing technique when combined with other efforts.
Email marketing allows you to share information directly with your audience and it can be a great way to promote products/services or share updates and other announcements.
Paid Ads
Incorporating paid ads into your marketing strategy can be an excellent way to increase your reach to potential customers. Paid ads allow you to specifically target your target audience and introduce them into your sales funnel. When combined with SEO, paid ads can really help generate more leads. Please note that the term paid ads can referred to social media ads or Google ads.
One of the benefits of paid ads is that they offer an easy way to measure how much you’re spending and how much you’re making back. Since marketing is essentially an investment in your business, it’s important to know that your money is going to good use.
A Well-Rounded Strategy Can Lead To Great Results
When developing a marketing strategy for your manufacturing business, it’s essential that you don’t put all of your eggs in one basket. Good marketing plans are versatile and combine different techniques to help get the most results.
At Local SEO Search, we offer several marketing services that can help you grow your business. We take pride in helping our customers see results and we approach each project with care and professionalism. Contact us today to set up a free consultation to learn more about our services.
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