Web design
Your website’s front-facing graphic design is only one piece of the puzzle. As the central online location for all things relating to your organization, your website should act as an anchor for your multichannel digital marketing efforts. This means your site needs to be designed in ways that actively facilitate engagement rather than hinder it.
For example, you need to guarantee that your website’s code is fast and functional, or else your audience will be bogged down trying to navigate the platform and eventually lose interest in your nonprofit. This means you have to optimize your web design for a positive browsing experience. Here are some page traits that you should prioritize during the web design process:
You can have the most beautiful website in the world, but if it’s confusing, nobody will stick around to see what your nonprofit has to offer. Websites with intuitive features are more likely to garner more long-term traffic. This translates to a competitive site that performs well on the search engine results page and reaches fresh audiences. Digital marketers will help you enhance your web design and better engage viewers.
Online ad campaigns
The average internet user spends online, which is 30% of a 24-hour period. You, as a nonprofit professional, can take advantage of this valuable time by inserting yourself into the digital advertising space. Some lucrative prospects in the digital space are social media ads, retargeted ads, and Google Ad Grants.
A natural starting point for your nonprofit is social media promotions. Social media platforms offer paid advertising spots where scrollers will see your post interspersed in their feed. If you have a platform where most of your supporters are concentrated, that would be a great place to begin putting out ads for your events and fundraisers.
Additionally, your nonprofit can consider retargeted ads. This is when you serve promotions to people who’ve already visited your site. There are two types of ad retargeting you can use:
Retargeting ads are beneficial for zoning in on a particular group that shares an interest in your content. You can jog their memory about your nonprofit and increase the likelihood that they’ll view your site.
Another lucrative prospect for nonprofits using digital advertising is the program. This program awards $10,000 per month for nonprofit advertisements to appear on the top of Google search results. Plus, the program awards relevancy instead of size, so any nonprofit can participate, as long as they abide by
Whatever you choose, your nonprofit should tailor your ads to reach specific segments of your audience to ensure a positive return on investment. Online advertising presents the opportunity to capitalize on the immense crowd of internet users, which is steadily growing every day.
Social media posts
Social media is only growing in popularity, and it shows no sign of stopping. It offers enormous potential for outreach and engagement among your supporters. However, it’s easy to get swept up in the boundless posting opportunities and lose track of your audience. That’s why you shouldn’t spread yourself too thin.
Instead, set specific social media priorities based on which populations you’re trying to target and what kind of content you want to post. Here’s a breakdown of the typical age demographic for each social media platform:
Social media plays numerous roles in your digital marketing strategy. It grows your visibility and organic reach to new supporters while engaging with your existing audience. Additionally, you can use it to drive traffic to your website’s homepage, specific campaigns, and other relevant content on your landing pages.
Once you pinpoint where you want to focus, it’s time to create your content. Digital marketers will help you research trends, types of posts in the space, and what content your current audience tends to interact with. Then, they’ll help you develop unique content that’s likely to grab your audience’s attention. Now, it’s time to let your viewers do some of the work for you! Encouraging your audience to like, comment, and share your post will help you reach new populations in their follower list.
Search engine optimization
With competing for attention on the Google homepage, your nonprofit has to fight an uphill battle for your impressions. Thankfully, there’s a method to the madness of search engine results pages: search engine optimization, or SEO. You can adjust aspects of your site to help it rank highly on the search engine results page with the goal of surpassing your competitors in the sphere. look for results on Google’s second page, so ensuring your site is SEO-friendly is a major facet of digital marketing.
While making your website SEO-friendly is crucial, it’s not for the faint of heart. It requires having an active and healthy site that regularly posts high-quality content. Then, you should do research into specific keywords that your target audience might be searching for. Incorporating this keyword into your resources will increase the likelihood that your page will rank highly on the search engine results page. Digital marketing professionals offer tactics to boost your page’s rating on the search engine results page and attract organic traffic to your site.
Email is one of the cornerstones of digital marketing and has been around since the inception of the internet. It’s among the most reliable ways to directly reach your audience. Plus, it’s versatile enough that you can send out multiple types of messages in a timely manner. Some messages that you might create include:
These are only a few of the many email messages that you can send to your supporters. An important aspect of email marketing is to create targeted email streams based on how supporters have engaged with your nonprofit. Therefore, you aren’t inundating users with content that they don’t want to see.
Emails are also a great place to implement a call to action. That way, you can catch your reader’s attention and direct them to their next step along the engagement path. There’s a reason email has never gone out of style!
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