In spite of the Internet being 20 years old, digital marketing for real estate in the Philippines is not matured, but poised to hit critical mass in the next 3 years.
While the global competition for real estate internet marketing is particularly fierce; in the Philippines online real estate marketing is only beginning to approach critical mass. If you don’t think you have a budget for real estate marketing services today, wait till you see what it will cost 3 years from now.
What does this mean for your real estate business? It means a first mover advantage. The internet does not distinguish between big and small players in the industry. It only distinguishes the ones that provide the best information to users.
This is what we are good at: looking at the digital landscape and finding your first mover advantage against the competition. And we have a proven track record of executing some of the best digital marketing for real estate in the Philippines, both in mass markets and for high-end target markets.
Here’s how the magic happens:
SEO for real estate is not highly competitive in the Philippines – yet. But it will be very soon. And now is the time to be ahead of the pack.
According to Google (using the Google Keyword Planner), there are over 100,000 searches for real estate and real estate related terms in the Philippines alone. The term with the highest volume by far: “house for sale.”
Having a website is your critical first step, but search engine optimization for your real estate website makes it accessible to the thousands of related searches for real estate (and related terms) every month.
What does a search for “house for sale” in Google.com.ph yield? Several ads and internal unoptimized pages, listings and a dynamically generated page. What does this do for your real estate SEO dreams? It means the first page of search is still fertile for early players.
Creating search engine optimization campaigns for real estate companies is probably second nature to us. We understand the quality signals that Search engines like Google use to make your brand relevant to users.
Here are just some of the activities our digital marketing agency do to make your real estate brand relevant:
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