When the internet began to take off, many small businesses faced a choice of either signing up with one of the big firms or putting together their own online marketing campaigns. With the rising popularity of social media, many business owners are now forced to work with their clients rather than against them. We looked at some of the best digital marketing methods that have been used successfully by small businesses.
Facebook is now a social media giant and there are an increasing number of marketers who have taken to Facebook for their marketing needs. Instead of spending countless hours creating and posting messages on Facebook, we recommend that you try to target your audience with user generated content – videos, photos, and articles that speak directly to your customers.
Make a Facebook page and post your company name and web address. Send out a link to a press release about your product and begin promoting your business.
Twitter is fast becoming a major source of advertising for many small businesses. It has allowed business owners to reach a much larger audience in a short period of time. There are many different strategies that can be used on Twitter, and there are social marketing platforms that will allow you to create your own ads and send them to users all over the world.
Tweet about your customers, and let them know that you’re available for direct conversation about their needs. Ask them to follow you and click on your links to go directly to your website. You could also set up an RSS feed where your followers can receive messages from you.
Another great way to promote your Twitter campaign is to post about what you’re offering to your friends. This way, they’ll have the option of opting in to your Twitter stream, as well as getting more information about your offerings.
One of the most popular ways to use Facebook to advertise your business is through the sponsored links feature. If you make a list of your targeted visitors, you can include a link to your website, product, and/or service.
While there are some who believe that social networking sites like Facebook are a waste of time, these people are very far from the truth. There are many small businesses using Facebook for their marketing needs, and it’s becoming the preferred method for small business owners to create their own personal branding.
Perhaps the biggest benefit of using Facebook for your business is that you’ll be able to quickly build a customer base that’s loyal to your brand. If you use it as a tool to promote your product and get the word out about your website, you’ll be pleasantly surprised at how much you can learn about your customer base in the time that you spend on Facebook.
Also, when you work with a professional account manager, you’ll be able to turn the customer base into a revenue generating machine. By contacting each individual customer through a Facebook message, you’ll be able to collect valuable data and recommendations for new products and services.
As you can see, there are many companies that specialize in marketing for small businesses, and this method of marketing has become extremely popular with many companies. Before you rush out and start buying programs and software to get started, we would strongly suggest that you work with a professional to help you create your own digital marketing campaigns.