Digital marketing is undoubtedly the best option for businesses looking to expand their reach and drive more revenue.
But what is digital marketing?
Digital marketing is any marketing initiative that relies on online media channels and connected devices to create a more seamless customer experience. Ideally, digital marketing uses mobile phones, computers, and other internet-connected devices to target consumers.
Do you know that Google processes more than 3.5 billion searches every day? 81% of shopping occasions begin online, while 56.5% of California residents purchase online.
Therefore, whether you are a brick-and-mortar store or an online shop, you need to beef up your digital marketing to enjoy a piece of the pie.
Read on to find out why digital marketing is critical for your business!
1. Your Customers Are Online
As of December 2021, over 90% of the total U.S. population accessed the internet via a device. Looking at the statistics, you know why digital marketing is critical to the success of your business.
When internet users discover your business, they want to learn what products you sell and the value addition they can enjoy from your business. If you have positive reviews and a strong value proposition, they will most likely purchase from your online store or find your brick-and-mortar shop through Google Maps.
If you are not using digital marketing strategies to target online users, you are probably losing customers.
2. Digital Marketing is Cost-Effective and Faster
Compared to traditional marketing methods such as television and billboards, digital marketing is more affordable.
You can immediately target your ideal audience with digital marketing, even with a limited budget. Some digital marketing methods, such as social media, do not cost a cent; you just need a good internet connection.
3. Digital Marketing Enables You to Establish and Build Relationships More Effectively
Digital marketing is one of the most effective ways to build lasting relationships with your customers. Online marketing platforms provide a clear communication channel where businesses can learn about their customers faster.
Therefore, brands can optimize their communication to ensure customer interaction throughout the shopping journey.
And online marketing platforms help brands to earn consumers’ trust. Brands are already using social media and other digital marketing platforms to offer customer care services and even speak to customers directly, assisting them in making purchase decisions.
4. Wider Reach and Geographical Expansion
Targeting new geographical locations using traditional marketing strategies is often an overwhelming experience.
However, online marketing allows you to reach new geographical locations without a hassle. You can set up campaigns on your own time and monitor the performance quickly.
Digital marketing makes it cheaper for businesses to reach a wider audience. It helps if you have proper targeting techniques to reach the right people within your budget.
5. Easier to Measure Engagements and ROI
Measuring the success of your marketing efforts is critical to ensuring proper strategies in the future. With traditional marketing methods, measuring engagement levels is difficult and takes longer. Therefore, businesses using traditional marketing take longer to realize the best strategies for expanding their businesses.
However, you can measure engagements easily and much faster with digital marketing. You can deploy the right strategies immediately and win more sales within a short time compared to using traditional marketing.
The ability to measure return on investment faster and quicker makes it possible for marketers to deploy their resources where there are better returns.
6. Digital Marketing Yields Better Revenues
An effective digital marketing campaign results in higher conversion rates, which helps businesses achieve revenue targets faster.
Therefore, companies with digital marketing strategies experience faster growth and have a greater possibility of expanding their workforce and customer reach.
7. Helps Businesses Establish Their Authority
It is easier to comment and share insights on issues and controversies relating to your niche with digital marketing. Marketers can create online forums and engage their audience through live social media sessions or blogs. Talking to your audience about issues they are concerned about and sharing your expertise is an excellent way of building your brand authority.
Digital marketing is an essential strategy for businesses that want to reach a wider audience at a lower marketing cost. With more people shopping online and using the internet to research products and services, it is easier for businesses to connect with the right audience.
To succeed with digital marketing, you need to ensure regular engagements with your target audience. Maintaining an active online presence can require much of your time. Besides, you need to create a good strategy that will help you beat the competition. Talk to a digital marketing specialist to help you achieve your digital marketing objective.
SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos and podcasts, to attract their customers’ ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.
SwingPointMedia serves local businesses in Southern California and can be reached by calling 760-422-5176.
You are invited to also attend a free weekly presentation, providing you the tools and strategy to roll out your own content marketing program for your company or see exactly what SwingPointMedia does for its clients to achieve success. It can be viewed live on SwingPointMedia’s YouTube channel Wednesdays at 11 am pst.