In this coming age of digital media, India has seen rise in the social media agencies and new trends in the adoption of the Internet for marketing. Businesses are increasingly spending money in online advertisements, and online marketing services.

Below are some of the facts and figures on digital marketing in India, which sheds light on where the trend is moving.

Facebook:

India takes the third position in the top ten countries with most Facebook users in 2013, with 61.7 million registered accounts, which are 400,000 less than last year’s figure. The density of Facebook users in India is among the lowest in the world though – only one out of twenty Indians has a Facebook account.

Twitter:

 

LinkedIn:

 

These 14 million Indian users join another 135 million-odd who are tapping into some 2 million companies and many more individuals to seek out jobs (or be sought out for one), organize conferences and network with a broad spectrum of people.

As per recent statistics

Total LinkedIn Users:	20,119,282
Penetration of population:	1.72%
Position in the list:	2

Penetration of online population:       21.91%

Google+:

There are 12.3 million Google+ registered users in India – which is almost similar to LinkedIn user base in India. Although keep in mind that a lot of these have been acquired using celebrity endorsements and are hardly active on the social network.

Digital Media Overview

Social media and email marketing gained top positions in the digital spends plan of marketers. About 65% of the respondents claimed that there would be an increase in their social media spends in the year 2013.  Email marketing stood next with 57%. Here is a break-up for your reference.

 Money spent on Digital Media:

 

Chart showing money spent on Digital Media in India:

On Social Media Ads:

Below are some of the campaign goals of Social Media Ads:

On Mobile Ads:

FY2011 Total Size – INR 90 Crore

FY2012 Total Size – INR 123 Crore

Main Types