The new decade will undoubtedly bring surprises around every corner, but one area where trends are clear is within the world of digital marketing. This century so far has coincided with the dawn of the Information Age – and despite a few false starts (BlackBerry, MySpace, etc), we are now well into an era where the dust has settled and the outlines of the playing field are clear.
As the 2020s kick off, digital marketing has emerged as the
clear winner in the branding and advertising sweepstakes. Billboards, print
magazines, and old-fashioned TV commercials are still with us, but when people
spend most of their day looking at their phone or laptop, such unfocused
attempts at reaching an audience provide relatively low return on investment.
By contrast, digital marketing can be precisely targeted to
small groups or even individuals in Thailand – and appears right on the devices
that occupy people’s interest in today’s attention-driven economy. The following
list gives a look ahead at the most reliably successful themes in the year (and
years) ahead. The common theme is that they all add real value to the customer
experience – an enterprise that builds
trust and positive word of mouth – rather than trying to herd people again
and again toward direct sales pitches.
By investing in these effective digital marketing tools and
methods, businesses can make a name for themselves as experts in their field. Their
core audience will appreciate receiving high-quality content that adds real
value to their lives – and therefore be far more likely to recommend your
products or services to their friends. You will become known for your unique
values and company story, rather than seen as yet another interchangeable
company in your field.
The trend toward this kind of value-focused content is
already very much in evidence. All of the above digital marketing strategies
are increasing in popularity as the medium matures. Adopting some of them is
necessary simply to keep up with your competitors. Embracing all of them, with
well-planned and carefully executed content that reinforces your key message
and values, will put your company ahead of the pack – and in excellent position
for sustained marketing success throughout the next decade.
The post Digital Marketing in Thailand: Trends to Watch in 2020 appeared first on Lexicon.