Digital marketing is the new age boom in the prestigious industry of marketing. Marketing industry which is always looking for innovation all over the years has found its new found love in the digital marketing institutes. Digital marketing institute is the marketing of products or service using the internet, it also involves marketing on cell phone using pop-up ads. It is one of the products of the IT revolution in the country. Digital Marketing has been a better option of marketing because the consumer is better aware of the product because of no one has time to physical visit the shop but everyone has a phone through which they can access this technology. Further Benefits of Digital Marketing Institute are listed below-
- Better Understanding of consumer wants- Digital Marketing Institute is a Better form of Marketing as it helps in better understanding of consumer and it also helps in the better formulation of the Strategy by the marketing team. Reports based on the search result of the Consumer helps in understanding the taste and preference of the Consumer helps in the better formulation of the strategy for the future use of the firm.
- Helps in targeting the Bull eyes segment – Digital Marketing helps in targeting the consumer which are the potential buyers of the product. It saves a lot of money from getting wasted on the audience which is not the target audience. Data taken from the Digital Marketing Institute of the consumer shows the interest of the consumer and his taste and preference.
Types of Marketing taught in Digital Marketing Institute–
- Email Marketing- Remember your email getting flooded with a message from different product manufacturer and service provider; it is also a type of digital marketing done by the company for promoting their product.
- Social Media Marketing – One of the most famous forms of digital marketing institute. Remember the advertisement that you watched on Instagram or all the sponsored post which have on all wall which has been there for a while all of them constitute social media marketing. Since the reach of marketing in the world is increasing day by day, thus making the world a digital village. It was identified by the Marketing sharks that the best way to connect with the masses is to advertise their product on these social media sites.
- Content Marketing- All of us remembers the infamous song from Hindi movie Dabangg that referred to a very famous product such as Fevicol which is adhesive. Promoting the Product by making video or songs or getting them integrated into such video or song is also a form of content marketing
Phone call Marketing- Remember the irritating Phone call that you received from your bank about home loans. This thing includes that also. Digital Marketing Institute has widened its scope and now includes all the kinds’ telemarketing done in order to promote the product.