This may seem like a broadly simple question at first, but your interviewer doesn’t want you to run down your entire resume here. This is your best chance to explain the details about how your specific career experience and personal characteristics make you the best candidate for this particular digital marketing position at this specific organization.
How to Answer When you’re cooking your answer to this, think about the firm and role you’re applying to. For example, if you’re interviewing at a newly opened company, you’ll likely be expected to shine within a quick environment and perform multiple task at a smaller team. So talk about ways you’ve stepped outside of your current job description to take on more opportunities and grow your skill set. If you’re needed to be able to report on data sets, speak to your experience collecting and analyzing data and explain how you’ve run reports in the past. For content-focused roles, your writing experience will be quite useful. Be sure to address the various ways you have worked with materials and the strategies you’ve used to get results
To examplify all of these things, tell a story about your career and past experiences. With your answer, you want to show the next person how your experience adds up to lead you to this job as the next step in that step. This sort of career–oriented mindset is highly attractive to interviewers seeking a candidate who knows why this role is right for them at this time and who will continue to learn and grow at their company. Prepare your answer to this questions prior, so you avoid rambling and can highlight your proudest achievements and best skills.
Your near-future employer wants to know not only that you know how to use the digital marketing tool, but also at what level, from beginner to advanced to expert. Be as honest as you can here do not say you are an expert SEO if you only know the basics.
If a seeker only has basic understanding and comfort level with a skill, but is exceptional in every other way, Cantor says “I will make space and figure out how to get you educated on the skill you need to learn especially if you are open and excited about it,” .
How to Answer This is your chance to back up that list of skills on your resume or LinkedIn profile. Prove you understand how to apply the digital marketing tool in question by explaining how you use it in day-to-day operations and how that informs the bigger picture of your job.
It’s OK to talk about digital marketing tools or programs you would like to learn more about. If the job description calls for Buffer and you haven’t used them before, speak to a relevant tool you’ve taken initiative to learn and express eagerness to get up to speed on the programs with your prospective team.