Successfully marketing your church or charity in the digital domain is more than adding a “Like Button” to your blog.
I’ve become aware of this after the popularity of my “Facebook Like Button Plugin for WordPress.”
In the past year, I’ve received a number emails requesting features and implementation requests that seem to think that this Facebook service can solve all their social media marketing needs.
So it pains me when I have to reply with a ‘no’ to some very nicely worded requests.
I generally spare such a request of the technical limitations of Facebook’s API. I also spare them the bitter reality that there is no “magic bullet” when it comes to digital marketing.
So to make up for the latter omission, I’ve written below what I believe it takes for a church or charity to survive their drive along the information highway – specifically in terms of online outreach and ministry:
… in that order.
Problem is, most organizations I’ve seen fail on the web do so because they jump into activities without understanding that success needs to have:
I’ll blog later about these “haves” in a future post. For now, let’s define what I mean by Vision, Strategy, Tactics and Activities … in that order.
Vision:
Strategy:
Tactics:
Activities:
If you’re finding that your organization is not getting anything but a passing interest from your online activities, then why not take a step back and consider the above?
If you still feel that a rocking WordPress theme for your church website is the key to your organization’s digital marketing management, then I’d ask you to consider what measurable results you received from similar efforts in the past?
As always, comments, questions and criticisms are welcome, so long as their couched in love.