A personal brand should be personal. Seems like an easy concept, right? Not so much. Out of all the people you follow right now, we are willing to bet that most of the people with larger followings (celebrities, big influencers, marketers) don’t actually manage their social media 100% of the time or maybe even ever. While this can maybe save them some time, it ultimately defeats the purpose of owning your own personal brand.
So, if you’re ever DMing with Dain, you can trust that you’re hearing directly from him and not his people. Same with his content. It comes from his brain and is never sourced out to his team. In this way, he continues to build trust with his audience and keeps his messages consistent with his personal brand. The more your socials grow, the more challenging community management and content creation proves to be but like Dain says,
“If I’m going to make it a person brand, why wouldn’t I be personal about it?”
Dain offered a great example of how to use creative thinking in your marketing strategy. Back in 2018, KFC had supply chain issues and ended up not having chicken for a lot of their restaurants in the UK. Instead of issuing formal, impersonal apology, they issued a funny one. “FCK. We’re sorry” was put onto all of their buckets and the apology was issued that explained the situation and noted that they were working tirelessly to get it fixed. By doing this, even though some people were surely still mad, it made the overall mess-up more excusable and made people empathize with KFC a little more.
So, don’t be afraid to engage in a little banter and humor when it comes to publicly apologizing. It might make all the difference.
According to Dain, the market is headed in a very clear direction. The biggest technique you want to be implementing is finding the up and coming platforms and learning how to be social on them.
It’s the age old question; how do we plan going viral? Well, most people would say you can’t, but Dain has experienced otherwise.
According to Dain, it’s all about becoming a student of what is happening in the market. It is essential that you stay up to date on what is trending, why it’s being pushed out into the market, and what the implications of it are. Keep in mind the idea of the real world vs. the digital world. Chances are if it will make waves in the real work, there is a good chance it will as well in the digital world as well.
Don’t get it twisted, this isn’t an easy process. It takes diligent work and lots of experience. Dain says this about learning the science of going viral:
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