Primary digital content creator and lead distribution manager for Opera Theatre’s digital content.
Opera Theatre’s Digital Marketing Manager is a critical member of the
company’s marketing team, reporting to the Director of Marketing and
Public Relations, and is responsible for managing the seasonal Digital
Marketing Intern. The position serves both as the primary digital
content creator and as the lead distribution manager for digital
content.
For a more detailed description, visit http://www.opera-stl.org/jobs.
RESPONSIBILITIES INCLUDE:
Digital Content Creation:
Develop digital content calendar and content to execute;
Manage development and distribution of all OTSL video content;
Maintain website content.
Email and Digital Systems Management:
Manage Opera Theatre’s e-marketing campaigns.
Develop recommendations to improve the OTSL web experience;
Manage integration of OTSL’s box office systems online including: web purchase path, mobile optimization, conversion monitoring;
Grow web visit rates, drive conversion rates through retargeting, search engine optimization, automated e-marketing campaigns, etc.;
Social Media:
Develop, implement content and messaging strategies for OTSL’s social media presence;
Monitor social media conversation about OTSL and the opera industry while reinforcing positive messaging for OTSL;
Manage social media communications to increase online engagement.
Departmental Database Administrator:
Analyze audience purchase trends;
Develop applicable lists for individual campaigns;
Identify opportunities to impact revenue via new and improved uses for the system;
Serve as primary marketing liaison with all Tessitura-adjacent vendors;
Help maintain the data integrity of Tessitura by accurately importing new patron lists and appending database records as needed.
ABOUT OPERA THEATRE OF SAINT LOUIS
OTSL is a nationally recognized nonprofit organization known for innovative productions featuring outstanding young artists. The company offers a festival opera season each spring which attracts ticket buyers from zip codes throughout the metropolitan area, as well as visitors from nearly 50 states and multiple countries. As of 2019, OTSL has presented 28 world premieres and 28 American premieres, which may be the highest percentage of new work of any American company. In addition to the Festival Season, OTSL operates year-round education and community programs serving nearly 17,000 local children and adults.
TO APPLY:
Send a cover letter and resume to:
Anh Le, Director of Marketing and Public Relations
Email: [email protected]
Opera Theatre of Saint Louis is committed to equal
employment/engagement opportunity. We will not discriminate against
employees or applicants on the basis of race, color, religion, creed,
national origin, sex, age, gender, orientation, physical or mental
disability, genetic information, veteran or uniform service member
status, or any other protected class under federal, state, or local law.
Please let us know if you require reasonable accommodation in
completing this application, interviewing, or otherwise participating in
the employee selection process.