Digital Marketing Manager – Subscriptions


Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.

Position Objective

Working for an industry-leading B2B publisher whose products span print, digital, and events, the Digital Marketing Manager – Subscription Growth will use marketing multi-channels to drive brand awareness, brand engagement, subscriber acquisitions and subscriber re-activation across our portfolio.

The ideal candidate will increase revenue, readership levels and subscription sales by developing and overseeing a subscription marketing strategy, as well as creating and monitoring brand level budgets and forecasts.

The Digital Subscriptions Manager’s primary role is to work with internal cross-functional stakeholders to drive implementation of the subscription management platform built upon Stripe, and associated business architecture and data flows. They will be responsible for the overall ownership and governance of the tools.

Utilizing market & customer/audience data intelligence, this strategic role will work on annual plans. This person will be customer-centric, big on customer data and analytics, a guardian of their brands and be able to influence innovation and change as well as encourage collaborations across the business to drive subscriptions & retention.

The right candidate will be focused on managing and optimizing the subscription product and campaigns in order to hit revenue goals, as well as maintaining performance marketing tactics.

Position Responsibilities

Product Marketing

Digital Subscription Management

Research, Reporting & Analysis

Knowledge, Skills & Abilities

Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs.

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