Marketing/Project Manager /h4>
Pathfinding since October 2020
With a BA in Marketing Communications, Annelie’s background includes more than a decade working as a copywriter and account manager in the marketing and advertising arena. She is also a SETA accredited E-Marketing Professional and is passionate about the principles of content marketing and the thorough execution of digital strategy.
She has written a wide variety of content for various platforms and industries (including websites, social media, blogs, newsletters, and advertising campaigns), and enjoys empowering clients through ongoing collaboration and service solutions.
At home, she is surrounded by five males (one dad, three copy and paste versions of him, and Japie, the farm cat ), she enjoys spending her free time with friends, reading books and girly novels, and learning about the health benefits of pure grade essential oils (you know: to balance out all the testosterone).
Outside the office, Melindie enjoys camping, taking walks in forests, reading, sewing, gardening and spending time with her family.
Jo is passionate about creative communication through intelligent design. After completing his BComm degree, he worked at different organisations in a marketing capacity, which included managing website projects. While working with developers, designers and copywriters, he realized the powerful combination of these three services – and this led to the founding of Pathfind Media, a boutique brand and web marketing agency.
When he is not working, he loves spending time in the great outdoors, handiwork and experiencing new places locally and abroad (he has seen 32 different countries). His ultimate priority is to be the best husband to his wife, father to his three girls and to live for a Higher purpose.
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