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From a business perspective, how do we know that this is an effective way to engage with our audience? As of 2020, shoppable posts are considered to be the “norm”. Therefore, businesses in all different industries are adapting to this change and using it to benefit their business. How? Social Media offers you the ability to reach new customers quickly and easily by shortening the sales funnel and making it easier for users to shop. By combining engagement with consumers, while also improving your online sales presence, it’s a win-win! The ‘Did You Know’ series is no stranger to the idea of engagement. In previous blogs, we covered many topics regarding the benefits of engagement with consumers, and how it will ultimately improve your sales numbers. With that being said, this is a perfect example on how to achieve those goals! Shoppable posting is Instagrams “next big step” in becoming more of a business friendly platform. On the other hand, social platforms today are working to make an environment that is conducive to both consumers and businesses. Furthermore, with one billion people on Instagram, this offers a unique opportunity for companies to portray products and services, while staying true to their brands aesthetic and personality. Research shows that 72% of Instagram users have purchased a product on the app. This means that you and your business have the opportunity to grasp the attention of consumers with a very good chance to sell your products or services!
Overall, shoppable posting on social media allows for a more interactive experience for users. This increases engagement levels, while also improving your sales conversion rates! Adapt to the digital marketing industries latest trend, to beat out competitors in the industry!
Now you know!