Digital marketing news for February 2, 2021

Today is Groundhog Day, ladies and germs.

Us New Englanders have spent most of this week digging our cars out from under more than a foot of snow. So, we were in no way surprised when that fuzzy, hateful little bowling ball come to life betrayed us all by predicting that we’d be living through six more weeks of winter.

You know what is surprising, though?

I was today-years-old when I learned that it’s estimated Phil Connors — the acerbic, goofy-looking weatherman who somehow ends up with Andi freakin’ McDowell at the end Groundhog Day (?!?!) — spent 12,395 days (just short of 34 years) reliving February 2 over and over and over again.

Wild right?

Hopefully, it doesn’t take you that long to realize the fastest way to turn off your ideal buyers is to talk about yourself in your website copy. Zing.😎

Yes, yes, I know. I have all the grace and subtlety of a drunk flamingo singing SOS by ABBA at a hotel karaoke bar at 10 a.m. on a Tuesday. But what I lack in seamless segue talents I make up for with my ability to list all 50 states in alphabetical order in under a minute. 

And it didn’t take me 12,395 days to learn that either.

🐿️ How to write swoon-worthy website copy without talking about yourself and how great you are (9-minute read)

Writing website copy is a content marketer’s rite of passage. Somewhere between zen and panic — and the inevitable pile of sticky notes with coworkers’ ideas of the ideal hero tagline — lies the truth. Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself. How do you do that, though? Well, IMPACT Content Marketing Trainer Jen Barrell is here to teach you exactly how you write captivating, converting website copy without talking about yourself.

🐿️ Related reads and resources:

🐿️ Here are a bunch of honest They Ask, You Answer book reviews from real people who aren’t from IMPACT (5-minute read)

Here’s the thing. you all know me, but you don’t know me. You know what I mean? Furthermore, the fact that I was the editor for the second edition of They Ask, You Answer by Marcus Sheridan likely doesn’t ring any confidence bells that you’ll get an unbiased review out of me. Because you definitely won’t. So, what you’ll find in this article from yours truly are . It is a paradigm-shifting, world-rocking book in the best way possible.

🐿️ Related reads and resources:

🐿️ What we know so far about WordPress’ new business website development service (2-minute read)

Built by WordPress has actually been in the works for a while. Automattic, WordPress’s parent company, announced the beta version of the product in the fall of last year. The official website for the new service, called Built by WordPress, alludes to a full-fledged service from design to development, boasting the headline “You want the website of your dreams. Our experts can create it for you.” But can they? In this article from IMPACT Website Project Manager Lexie Ward, get the inside scoop on what we know so far about WordPress’ new business website development offering.

🐿️ Related reads and resources:

IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here’s what we’re talking about right now:

🐿️ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST

The K is silent, I guess.

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