By Lane Ellis
B2B buyers consume an average of 13 content pieces before deciding on a vendor
B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land
B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study
Revenue growth is a top challenge for B2B brands, and some 84 percent of B2B sales and marketing professionals say that revenue responsibility rests with both sales and marketing, however 37 percent say the two functions aren’t optimally aligned — some of the findings in new survey data from Leandata and Sales Hacker. MediaPost
Content Analysis App BuzzSumo Adds YouTube Insights
BuzzSumo’s array of content data tools recently expanded with an addition that brings YouTube content discovery, performance data, and YouTube influencer information to the platform, with its new YouTube Analyzer feature, the firm announced. Social Media Today
The State of B2B Account-Based Marketing
Account-based marketing (ABM) has driven success for B2B marketers, and some 92 percent plan to ramp up the scale of their ABM campaigns during the coming year, some of the many findings of interest to B2B marketers in a recently-released report from the Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance. MarketingProfs
70% of Customers Believe In-App Chat Helps to Simplify Customer Experience, Reveals UJET Report
Offering in-app chat features helps customer experience according to 70 percent of consumers in recently-released survey data, with the majority also wanting the ability to upload images and screen-shots to help explain their needs, the survey noted. MarTech Advisor
FTC votes to review influencer marketing rules & penalties
The U.S. Federal Trade Commission will reexamine its recommendations, rules, and penalties relating to influencer marketing in its non-binding Endorsement Guides. The FTC said it will also look at how influencer marketing affects and is understood by children. TechCrunch
How Email Responsiveness Builds Trust [Infographic]
Despite or perhaps because of its long digital history, U.S. consumer email use still sits around 90 percent, with people aged 24-44 using it most at 93 percent, while 33 percent of Gen X and Baby Boomers expect an email response in less than one hour — some of numerous statistics of interest to marketers in newly-released infographic data. Social Media Today
With implementation and compliance of the California Consumer Privacy Act (CCPA) still far from universal, the California attorney general’s office recently released a new regulations draft document and has solicited feedback from marketers and others through February 25, 2020. AdExchanger
How brands are using …read more
Source:: Top Rank Blog