Digital Marketing News (March 2019) – B2B Digital Marketing – Tools & Tactics

Digital Marketing News is our curated collection of trending news, articles and insights from across the web. News content is curated based on popularity and the list is updated daily looking back at the last 48 hours. As a business owner, leader or marketer it’s important you remain abreast of digital marketing news and industry trends. The challenge is the sheer volume of content being posted online. How do you separate the signal from the noise? How do you know which digital marketing tips are real and which are ‘fake news’. At FullerFunnels we do the hard work for you an ensure you have the right insights at your fingertips.

Digital Marketing News By FullerFunnels Was Last Updated: 16/03/2019

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure.  Buzzwords aside, the barriers to incorporating analytics into your life aren’t as high as analytics behemoths may make it seem. To the contrary, once you clarify a few misconceptions, you can make this seemingly enigmatic field not only relevant but also remarkably useful.

Previously trending digital marketing news and insights

These are the articles and insights that were trending earlier in the week/month.

DuckDuckGo’s popularity has grown as privacy has become a more significant issue over the past several years. According to the company, it will “shatter” its 2018 traffic record this year.

While getting qualified users to click on your ads is a crucial first step in any paid search program, everything that happens after that click is equally important. And if users don’t like what they see or experience when they’re on your site or landing pages, then your PPC campaign performance will suffer.

Keyword research is tough and tedious. Finding the best-performing keywords that generate steady revenue – the so-called “golden” keywords – is even harder but once you find them, it’s like striking an oil well.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing plan of your own. (HootSuite)

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. (HubSpot)

Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements.

Know how to measure your social media performance—with social media KPIs.

Instagram has some lesser-known tricks, settings, hacks, search options, and comment features you should know about.