Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

July 20, 2018 Digital Marketing News Google Image From SELReport: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine LandTwitter’s bot purge welcomed by agency execs Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDayReport: Social media sentiment not predictive of offline brand outcomes New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing LandEU digital chief urges lawmakers to ease tough copyright stand The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPostFacebook says ‘tens of thousands’ of people opt in to take its user surveys every week Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing LandJuly 20, 2018 Digital Marketing News Statistics Image‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing WeekFacebook testing AR ads in the News Feed & new tool to help brands create video ads Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing LandData shows people want serious long-form content — and brands need to take note New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next WebSurvey: Google, Facebook most influential New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReportON THE LIGHTER SIDE:Marketoonist Tom Fishburne July 20 Cartoon A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum Redheads finally get recognition with ginger emoji — The Next WebTOPRANK MARKETING & CLIENTS IN THE NEWS: What are some of your top influencer marketing news items for this week? Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors appeared first on Online Marketing Blog – TopRank®.

Be the first to comment

Leave a Reply

Your email address will not be published.