Digital Marketing | Programs & Courses | Institute | Training | Mumbai

Certificate Program in Search Engine Optimization (SEO)

24 Hours, Weekends Only (Saturday or Sunday)

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES:

Module 1 :Session One- Introduction to Search Engines

Module 2 :Session Two – On Page & Off Page Optimization

  • Site Architecture and Keyword Selection
  • Content Design and Page Optimization
  • Linking Strategies
  • Technical Considerations
  • Introduction to Content Management Systems
  • How to Dissect a Website?
  • Introduction to different tools such as SEOmoz, WebMaster, Traffic Estimators etc.
  • Maximizing Conversions
  • Monitoring Traffic & Reporting

The practice of increasing both the quality and quantity of website traffic through the medium of non-paid or organic search engine results is known as SEO or search engine optimization. What makes SEO so important is that a large majority of online traffic is driven through search engines. SEO is not only cost-effective, but it is also efficient and relatively easy to implement. To truly learn the ins and outs of SEO one must gain a strong foundation in the subject which can be had by undergoing a search engine optimization course. While there are hundreds of SEO certification course out there, one needs to sign up for one that truly provides an in-depth look into the subject through the perspective of industry professionals. One such course is the advanced SEO course provided by DMTI where one can learn from the best in the field.

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