Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world.
Back in 2014 when SSL certificates first rolled out, it was said that having a secure site and getting this SSL certificate would help boost your search rankings. The idea was that sites with SSL (that is, with a https:// URL) would be favored over non-SSL sites (http:// URLs).
However, now that it’s 2023 and most sites are secure with SSL, there is no SEO benefit to it. How can there be when pretty much everyone is doing it. According to this article, an SSL certificate is “only a very lightweight signal” for ranking, which means that of the thousands of things that can help a site rank on Google, it falls closer to the bottom of the pack, thus having virtually no impact.
That doesn’t mean you shouldn’t bother switching to https:// though! It’s important to make sure your site is secure, so if you haven’t yet sorted out your SSL certificate, get in touch with our Mildura digital marketing team!
With AI on the rise and ChatGPT taking just seconds to write copy that would take a human hours to come up with, word on the gossip street is that SEO is dying.
However, this article insists that this couldn’t be further from the truth, which is great news for you as well as our SEO marketing Mildura team!
The fact is, there will always be something new and exciting to disrupt the online marketing world, whether it’s a new social media platform or some groundbreaking tool. So many have already hit the scene and guess what? SEO is still very much alive and well.
So keep on publishing and optimising content on your website 😉
Seasonal content has its place (think: holidays and limited time offers), but evergreen content is far more useful as far as SEO goes.
Evergreen content is always relevant and useful, therefore it’s always going to be something people are searching for. So part of your digital marketing strategy should be to prioritise publishing evergreen content on your website on a regular basis.
This article covers several reasons why evergreen content is so important for SEO, including that it’s both reliable and sustainable, i.e. it should bring you ongoing traffic over time. It also includes some ideas and examples for evergreen content.
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